Subset (formerly Knickey) sells organic basic clothing for all body types.

Subset is an essential innerwear brand that is sustainable from the start, on a mission to make organic cotton your daily default. Offering certified organic cotton underwear, lounge apparel, maternity and accessories, the brand’s base layers for men and women are designed to enhance your everyday life.

Known originally as 'Knickey,' the company launched in 2018 with a focus on intimates in organic cotton. With an update in 2023, Subset is a brand evolution that builds upon the company’s foundation and core values with an expanded offering of sustainable innerwear designed for daily living. Subset provides the integral components of a well-founded wardrobe, combining function with ease, from premium materials.

Dedicated to protecting both the planet and its people, Subset is committed to sustainable practices from farm to factory, with certifications including GOTS, Oeko-Tex, Fair Trade Certified, and FSC. Subset maintains that all products are free from heavy metals, carcinogens, PFAs, and VOCs, ensuring the utmost safety for the body and the planet. 

Taking responsibility for the full lifecycle of its products, the brand created the world's first intimates Recycling Program to divert textile waste from landfill. Having recycled over one million items since its inception, Subset has downcycled used bras, undergarments, socks and hosiery into secondary uses like furniture batting and carpet pads. With sustainability at the forefront of the brand’s strategy, Subset is thrilled to introduce fiber-to-fiber outcomes for its returned inventory for a fully circular supply chain.

Set your new standard with Subset.

Cayla O'Connell Davis

Lauren Sagadore

Subset

Women’s Clothing

Health & Wellness

Underwear

Clothing

Feminine Care

I love the fact that I can recycle my worn garments with this company. I love their underwear and their bras - they're all super soft and comfortable and the colors are all so wonderful. It is on the pricier end, but I still think it is a great purchase for me to wear and take care of. 

Not bad - easy, classic, high quality. I wear these and skims. 

I wish there were high rise brief styles. (not just the french cut)

Purchased some midrise briefs and they are quite possibly the most comfortable basics. Will note that the sizing runs VERY large. 

You can't improve Knickeys. It's already perfect.  

I will only wear three types of underwear:  Seamless "Cool Cotton" by Tommy John Women's, Skims' Boxers, and organic cotton undies from Knickey.

They're glorious. Knickeys have the best shape retention of any underwear out there and they're so, so comfy. They're made of super-soft pima, so they always have a smooth touch.  I reach for these any time I don't need a seamless look (very fitted) or "thigh protection" (such as with dresses or dropped inseams). 

For some brands, the fabric is too thin or woven poorly, so the undies wear out in less than a year.  Not Knickeys. Not even with frequent use.  I wash them with baby detergent and air dry them (something I do for all my clothing), and they look virtually brand new still.  

The high-rise brief cuts into my skin a bit much around the leg openings and creates a weird bulge (not uncomfortable though!), but I think this could be improved with a different placement. Also, I keep falling out of the bralette when I bend over, but I think this is my anatomy. I was hoping things would be different since it isn’t a true triangle bralette and the fabric comes up a bit, but warning to my ladies who have this issue - this probably will still be the case here.

So high quality! I avoid wearing my non-Knickey underwear because the comparison between the cotton they use versus other brands is so drastic. The cotton from my Aerie, Victoria’s Secret, Hanes, etc. underwear is much thinner and wears way more quickly than my Knickey underwear. You will get VPL just because you can’t do seamless with cotton, but I would recommend sticking with the things if that’s a concern. My favorite are probably the mid-rise ones, and the bralette has such a nice thick band (while not being longline) that stays put.

Also love the simple, easy to recycle packaging, as well as the ability to recycle my old underwear (with reward points too).

I love all cotton panties (no modal or seamless for me!) and these are thick in the best way. They have a few different cuts and I think they're sooo comfortable. Also, you can try on one pair of each style risk free from your order! 

The real reason I love them is the recycle program. I don't throw away any clothes ever (I resell, donate or recycle) and love that I can send back intimates for discounts! The program is easy to use and they take your donations to a program that shred the fabric and use it for things like insulation! 

If you want more coverage in the butt, the mid-rise brief or retro brief is probably best.

I bought the high rise briefs in three colors, and while I like the fabric the fit was not great for me. I love how high rise it is, but the cut in the back is too little. The cut caused my underwear to create a line on my butt, so I can't wear fitted pants without the seams really showing through in the back. If the cut covered more of my butt, I think it'd be great. I'd be open to trying a different fit :) 

Underwear perfection! After searching and combing through multiple, sustainable underwear brands, Knickey and Pact have come out on top for me! Neither have more seamless options, but that's alright with me. They're comfy, cotton, and make me feel great in them. They come in such a fun array of colors as well. The only thing I don't love is that on some of my pairs, after washing, the inseam gets all wonky and doesn't lay flat. This is after I wash it according to the instructions. It's not a big deal and it doesn't affect the comfort level, but just a pet peeve of mine. 

I also tried the Triangle bra and am obsessed. I've been looking for regular bras that are nursing friendly and I finally found one! Super cute and comfortable, just like the underwear. 

My go-to for organic cotton underwear. Their pieces are comfortable, breathable and high quality. No unnecessary frills, no questionable materials and a sustainable business model.  Always love receiving orders from them. 

I love their underwear! Spandex and other material underwear was just not working for me down there so I was looking for organic cotton options and decided to try Knickey. There was a noticeable difference within the first few days of wearing and they are super comfortable. Only complaint is that they don't really have no-show options (flat seams but they're still visible under leggings and other thinner fabrics) other than thongs but as someone who hates wearing thongs I would love a cheeky design that doesn't have lining/is no show!

About Subset