Driven by boundless scientific curiosity to figure out how skin works and what skincare products actually do, our founder Alli Reed obsessively read dermatology journals. After a lot of trial and error, Alli perfected the formula for her moisturizer. She shared this initial formulation on her blog and even shipped leftovers from her personal batches to readers who wanted to try it. After some more research and development, this eventually came to be known as Stratia’s best seller, Liquid Gold. Fast forward to today, Alli is still researching and testing out new product ideas and is committed to Stratia’s mission of creating simple and effective skincare products.