Handcrafted hot sauces containing zhoug, a spicy, herby sauce from the Middle East.

At Shuug, we’re not just crafting hot sauce—we’re sharing the flavors that filled our grandmother’s table. Inspired by our Middle Eastern and Mediterranean roots, Shuug is all about bringing people together, just like she did with family dinners. Whether you’re at home or on the go, Shuug delivers that same sense of nostalgia and connection, turning any meal into a moment of comfort. With bold spices and a unique blend perfect for everything from breakfast to dinner, Shuug brings tradition to your table with a modern twist.

Our first SKU is a hot sauce called Zhoug, which we describe as the Middle Eastern/Mediterranean Sriracha where savory meets spice. 

Yoni Awad

Yosi Awad

Sauces & Oils

Shuug

Zhoug Hot Sauce

Pantry

Seasonings

Food

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