Rosy Soil makes soil specifically for indoor plants using captured CO2 and a blend of nutrients.  

Rosy Soil is on a mission to cultivate Earth Positivity by helping gardeners nurture plants and the planet.
 
As lifelong gardeners, we were dismayed to discover how harmful the soils we’ve been using our whole life - especially the ones filled with peat - were to our planet. We knew there had to be a better way. So, we spent a year developing Rosy Soil, a better-for-plants, better-for-planet potting soil for houseplants.

Our blends contain natural ingredients that optimize drainage and nutrients, and support a diverse community of beneficial fungi and microbes. These include:
 - Carbon negative biochar: an up-cycled, charcoal-like substance that roots love. We chose it because for every ton of biochar produced, 3 tons of CO2 are removed from the carbon cycle. It’s a peat replacement that sequesters carbon instead of releasing it, and plants love it!
 - Vegan compost: the base of our mix, compost provides organic matter, supports optimal drainage, and helps prevent organic waste from going to landfills.
 - Mycorrhizal fungi - naturally occurring fungi that form mutually beneficial relationships with plant roots to increase the amount of nutrients and water they can access. 

There’s an ingredient that we purposefully left out of our mix: peat moss. While peat is the primary ingredient of most potting mixes on shelves today, it comes with a big cost to our planet. When peatlands are mined for products like peat moss, it releases twice as much CO2 per year than the entire airline industry. At Rosy, we believe there’s a better way. So, we’ve designed our blends to replace peat with high quality, simple-but-effective ingredients that leave the planet better than we found it.

What’s the result of all of this? When we account for our entire supply chain, all the way from our production facility to your home, this product has a net negative carbon footprint. All in, it sequesters more than 2 kg of CO2 from the emission cycle. And, we accomplished this without sacrificing quality or plant growth.

We’re a team of plant nerds united by the crazy idea that good soil can change the world. We’ve brought together a world-renowned group of plant and soil scientists to create the highest quality products with the lowest possible environmental footprint. We try to make earth-friendly gardening as easy and understandable as possible, because we believe that individual choices can add up to make a big difference. Come with us on this journey!

Chad Massura

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