Rare Beauty reviews and discussion

4.7

95% of reviewers would recommend to a friend

Reviews mention

  • Highly pigmented blush formula
  • Inclusive, thoughtful shade range
  • Elegant, accessible packaging
  • Blendable, lightweight textures
  • Mascara prone to fallout
  • Eyeliner dries or fades quickly
  • Perfume’s weak scent longevity
  • Blush difficult for beginners

Rare Beauty impresses in reviews for performance: highly pigmented blushes, blendable base products, and inclusive shade ranges deliver natural, long‑lasting results, while sleek, accessible packaging elevates routine. Weaknesses surface around certain formulas and usability—mascara fallout for some, liquid eyeliner drying or fading early, perfumes with short longevity, occasional leaking or bulky components, and the blush’s steep learning curve and potential to fade or cake on some skin types—making product selection key.

AI summary based on Thingtesting reviews

359 reviews and posts

  • LOVEEE RARE BEAUTY BLUSH. it’s the only product I have from them but I cannot stop raving about it!

  • I use the Rare beauty blush and highlighter almost every single day and it is amazing. The packaging is so cute, and the product goes a longggg way. Definitely worth the price.

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    Part of my every day makeup routine.

  • I have only tested the blush from this company but Its literally the only blush i use now so that tells you alot. I hope the formula never changes!!

  • Every single product I have ever had I loved. I tested their foundation, and went back and bought a full size the same day. The blush is a personal favorite and lasts forever. I also LOVE the mascara and literally all lip products. It is affordable and the formulas are amazing.

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    LOVE LOVE LOVE!

  • I love Rare Beauty - great colors that go on smooth and the products last a long time.

  • Rare Beauty can do no wrong!! I've tried a couple of products from blushes, to highlighters, to mascara and I'm completely in love. I definitely want to try more products from the brand, but would definitely recommend.

  • Consumers can tell based on Rare Beauty's small product line that each product is developed with great care. I love their liquid highlighters and blush. With celebrities all hopping on the wave to launch their own lines and enter the skincare/beauty market, Selena Gomez's is definitely a stand-out.

  • i love everything rare beauty makes! divine packaging that marries function + beauty flawlessly. the products themselves are a dream to work with and a little goes a long way. i have repurchased the concealer 3x times at this point. it dethroned my kosas concealer, which is really saying something.

  • I'm usually not that impressed by celebrity-backed brands, but Rare Beauty has been an exception. Their products are so affordable, the packaging is that perfect mix of minimalistic and trendy and the products definitely perform. I use their Soft Pinch Liquid Blush every day and I still can't get over how good it is. It's really blendable and provides the most beautiful flush to my cheeks -- I do warn you though, these blushes aren't for the faint of heart. You have to use a very small amount because of how pigmented they are (definitely not a bad thing in my book!).

  • You only need a little bit of blush, and it will last you a while. I love how pigmented the colors are. I recommend this product to all my friends!!

    Invested in Rare Beauty
  • I am usually hesitant when purchasing celebrity makeup products--but, the Rare Beauty blushes have me in a strong hold. Both the liquid blush is part of my daily makeup routine. Even now, the new melting blush may be even better. The foundation is not for my skin type, but I will be trying the tinted moisturizer soon.

  • A little goes such a long way with rare beauty. Formula is incredible and you get the most out of your money with the blushes. Packaging is also super cute

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    More foundation and concealer like products I’d like to see

  • I have tried the rare beauty blushes and highlighter and I am highly impressed with both! The pigment is unreal and the glow from the highlighter is stunning!

  • I usually dont fall for celebrity makeup thanks to Kylie. But I gave in and bought the foundation, primer and bronzer...I am speechless. They are absolutely amazing. My foundation last all day, i have oily t zone and dry cheeks, its literally perfect. Will be buying more.

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    Currently my favorite makeup brand. Its cute, affordable and actually works.

  • I had been seeing this brand all over my socials and was curious to know if the hype was worth it or if it was just another celebrity-influenced brand. I was wrong. This brand IS THE BEST. I tried out the blush palette and I am absolutely in love. There are so many shade options and I just want to try every product now. I love the blushes because they are subtle but not too overpowering to make me feel like a clown. I highly recommend this product even for beginner-friendly makeup girlies!

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    For anyone new to makeup or just getting started or even highly experienced I highly recommend the blushes by Rare Beauty. This is the only product I have tried by the brand and I definitely want to try even more now. I love their blushes because there are so many to choose from. I have the palette blush and I recommend that more than the liquid as it lasts longer and you can blend it into your skin a little easier.

  • One of my favorite brands at the moment! The brand has such a positive message and mission! I also appreciate that they offer very high-quality products for a reasonable price. My favorites right now are the liquid blushes, they have the most stunning shade options that can be buildable on any skin tone. 10/10 would recommend!

  • The reviews are true! Truly loved the blush. Didn't fade even on my oily skin.

  • Absolutely love the blush waiting to run out of other products to try new items across the brand.

  • Products I've tried were ok for the price point. Had issues with packaging.

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    Liquid eyeliner packaging needs improvement. Leaked everywhere.