Rare Beauty reviews and discussion

4.7

95% of reviewers would recommend to a friend

Reviews mention

  • Highly pigmented blush formula
  • Inclusive, thoughtful shade range
  • Elegant, accessible packaging
  • Blendable, lightweight textures
  • Mascara prone to fallout
  • Eyeliner dries or fades quickly
  • Perfume’s weak scent longevity
  • Blush difficult for beginners

Rare Beauty impresses in reviews for performance: highly pigmented blushes, blendable base products, and inclusive shade ranges deliver natural, long‑lasting results, while sleek, accessible packaging elevates routine. Weaknesses surface around certain formulas and usability—mascara fallout for some, liquid eyeliner drying or fading early, perfumes with short longevity, occasional leaking or bulky components, and the blush’s steep learning curve and potential to fade or cake on some skin types—making product selection key.

AI summary based on Thingtesting reviews

359 reviews and posts

  • I am absolutely a Rare Beauty convert. I resisted the hype for a while, but after trying the liquid blush I definitely will be adding more products to my makeup bag. The blush is very pigmented and beautiful - it truly does make my skin glow. I appreciate that this brand offers very high-quality products for a reasonable price that will last a while. I'm super excited to try more.

  • Lovely products!! The bronzer stick is fantastic and blends like a dream. The blushes are highly pigmented and come in so many beautiful shades. I have yet to find a product here I don’t like!

    Feedback

    I would love to see some more eyeshadow options!

  • Rare Beauty's innovate design for their makeup keeps in mind those who might struggle with physical limitations and it's nice knowing a brand has went an extra step for accessibility. Their liquid blush and melting cream blush are my current favs!

  • I have yet to find a product I haven't liked from this brand. My current favorite is the blush - BEAUTIFUL colors. I have medium to dark-colored skin, so not many blushes suit my skin tone - most make me look like a clown. But somehow, ALL of the shades go well with my skin tone. Also, the one product is going to last me at least 3-4 years, so it's relatively inexpensive.

    Feedback

    The tinted lip balm is not very long-lasting, but they have beautiful shades and are very moisturizing. I would like it if they were more long-lasting and a little more sticky.

  • I love the bronzer stick. Its creamy and blendable and perfect for someone who doesn't have a lot of time or makeup experience!

    Feedback

    The packaging gets dirty really easily.

  • I have their highlighter and lip product. They are both super pigmented, apply beautifully and stay on all day. The mission of the company is also super cool. Rare beauty is sourced from South Korea which also adds points for sure.

  • The primer is perfect for my skin tone and provides a glowy canvas to apply my daily look!

    Feedback

    More diverse products, could provide more info on the ingredients and sourcing of raw materials.

  • I really love every product I've tried from Rare Beauty so far. I've tried the liquid blush and their liquid eyeliner - both are so pigmented and they last you a very long time. The rare beauty liquid blush is my new go-to and I wear it everyday.

  • The best makeup brand out there, such pigmented and easy to work with products.

  • Incredible products and love the marketing/messaging

    Feedback

    I don't love the packaging, looks kind of cheap

  • I cannot get enough of Rare Beauty! You'd think that a celebrity makeup line would be subpar, but this brand has exceeded all of my expectations. Trust me when I say, this brand is not overhyped. Their products are inclusive & apply beautifully to the skin compared to conventional, drug-store brands that we grew up with. This brand offers variety & gives me that subtle glow from within that I strive for.

  • Ive only used the Rare Beauty blush before but it is a holy grail of mine now! I love the packaging and message of the brand too.

  • I have been recommending this brand left and right to anyone who will listen! Selena Gomez exceeded all of my expectations with this line. I have almost all of the products and I am obsessed! I don’t even use any of my other makeup anymore. There is so much variety so many beautiful colors and they all look so incredible on the skin. The quality is incredible and the price point can’t be beat. I’m honestly still shocked at how affordable her products are for how incredible they are. I have the blush in 4 colors because I just couldn’t get enough! There’s a reason why this brand sells out so fast and it is 110% worth the hype.

  • Obsessed with rare beauty. The blushes are my go to and are so blendable and pigmented. Overall the products from rare beauty are stunning and I'll continue to purchase!

  • I bought the famous rare beauty liquid highlighter and trust me it truly does stand out! A little goes a long way with this product! I highly recommend applying it to the back of the hand or fingertips instead of directly on your face and then blend with a brush. Amazing product that is long lasting!

    Feedback

    I wish they would redesign the container or application of the highlighter. Because you don’t need a lot of this product is more practice for it to come in a tube applicator. Also the container is very bulky and takes a lot of space so just reducing real estate in your make up bag would be critical!

  • I love the branding. The look and feel is so beautiful and minimal. I've tried the lipstick, lip gloss, and mascara. I loved the lip products, they have a "natural" finish that works so well for everyday looks. The mascara had a LOT of fall out, and I wouldn't buy it again. I feel like this brand is hit or miss, but it's affordable and I love the ~vibe~.

    Feedback

    The formula for the mascara is one of the worst I've tried.

  • Very pigmented blush. Like the smooth feel on the skin and the wide range of product offerings

    Feedback

    Nothing! I really enjoy this and will continue to buy

  • Rare Beauty’s liquid blushes are a holy grail. Absolutely amazing on and skin type and skin tone

  • I am in love with how the makeup is named! My favorite product is the All Optimist Illuminator and the Soft Pinch blush which I sometimes mix together for a all around highlighting look.

  • I have used several products from Rare beauty and I haven’t found a single one that I didn’t like. The liquid blush blends out seamlessly. The powder blush is super pigmented and the shimmer in it is so pretty. All of the lip products I have used have been great and lasted a long time and the pressed powder is a great finish to a look. Can’t go wrong with anything from Rare Beauty!