Rare Beauty reviews and discussion

4.7

95% of reviewers would recommend to a friend

Reviews mention

  • Highly pigmented blush formula
  • Lightweight, breathable foundation
  • Creamy, blendable bronzer stick
  • Accessible, ergonomic packaging
  • Overly intense blush application
  • Occasional shade undertone mismatch
  • Leaking or fragile packaging
  • Fragrance lacks lasting power

Rare Beauty wins strong reviews for high‑performing, highly pigmented staples—especially the Soft Pinch Liquid Blush, bronzer sticks, highlighters, and a lightweight, breathable foundation that blends easily and flatters many tones—so yes, the brand works. Reviewers praise long wear, blendability, accessible packaging, and inclusive shades, while noting drawbacks like overly intense blush that’s tricky for beginners, occasional fading or clumping, shade undertone mismatches for very fair or cool skin, and some leaking or fragile packaging and short‑lived fragrances.

AI summary based on Thingtesting reviews

351 reviews and posts

  • The best makeup brand out there, such pigmented and easy to work with products.

  • Incredible products and love the marketing/messaging

    Feedback

    I don't love the packaging, looks kind of cheap

  • I cannot get enough of Rare Beauty! You'd think that a celebrity makeup line would be subpar, but this brand has exceeded all of my expectations. Trust me when I say, this brand is not overhyped. Their products are inclusive & apply beautifully to the skin compared to conventional, drug-store brands that we grew up with. This brand offers variety & gives me that subtle glow from within that I strive for.

  • Ive only used the Rare Beauty blush before but it is a holy grail of mine now! I love the packaging and message of the brand too.

  • I have been recommending this brand left and right to anyone who will listen! Selena Gomez exceeded all of my expectations with this line. I have almost all of the products and I am obsessed! I don’t even use any of my other makeup anymore. There is so much variety so many beautiful colors and they all look so incredible on the skin. The quality is incredible and the price point can’t be beat. I’m honestly still shocked at how affordable her products are for how incredible they are. I have the blush in 4 colors because I just couldn’t get enough! There’s a reason why this brand sells out so fast and it is 110% worth the hype.

  • Obsessed with rare beauty. The blushes are my go to and are so blendable and pigmented. Overall the products from rare beauty are stunning and I'll continue to purchase!

  • I bought the famous rare beauty liquid highlighter and trust me it truly does stand out! A little goes a long way with this product! I highly recommend applying it to the back of the hand or fingertips instead of directly on your face and then blend with a brush. Amazing product that is long lasting!

    Feedback

    I wish they would redesign the container or application of the highlighter. Because you don’t need a lot of this product is more practice for it to come in a tube applicator. Also the container is very bulky and takes a lot of space so just reducing real estate in your make up bag would be critical!

  • I love the branding. The look and feel is so beautiful and minimal. I've tried the lipstick, lip gloss, and mascara. I loved the lip products, they have a "natural" finish that works so well for everyday looks. The mascara had a LOT of fall out, and I wouldn't buy it again. I feel like this brand is hit or miss, but it's affordable and I love the ~vibe~.

    Feedback

    The formula for the mascara is one of the worst I've tried.

  • Very pigmented blush. Like the smooth feel on the skin and the wide range of product offerings

    Feedback

    Nothing! I really enjoy this and will continue to buy

  • Rare Beauty’s liquid blushes are a holy grail. Absolutely amazing on and skin type and skin tone

  • I am in love with how the makeup is named! My favorite product is the All Optimist Illuminator and the Soft Pinch blush which I sometimes mix together for a all around highlighting look.

  • I have used several products from Rare beauty and I haven’t found a single one that I didn’t like. The liquid blush blends out seamlessly. The powder blush is super pigmented and the shimmer in it is so pretty. All of the lip products I have used have been great and lasted a long time and the pressed powder is a great finish to a look. Can’t go wrong with anything from Rare Beauty!

  • I love this product, it’s my second bottle, I love the color, how long this bottle last me, I am truly love this product, it’s get shade of pink, before this blush I didn’t like to wear blush and now l always do. 100% recommend, get product, must have in your makeup routine.

    Influencer for Rare Beauty
  • I have the mascara and the loose powder in my makeup collection. I like the mascara and it lengthens my lashes very well, but it transfers everywhere if I'm not careful putting it on which can be a pain. The loose powder is really great in the winter, but it can't really withstand the summer temperatures and sweat. It's usually the first part of my makeup to start melting.

  • I love the clean ingredients and the mascara is my favourite. Tubing, so it doesn’t flake off.

  • I absolutely love Rare Beauty and the blush is perfect. I used the blush in shade Hope and it's the perfect for my skin tone. It looks so natural and less is more with this one so even though it's on the pricier side, It's totally worth the money, it lasts a loooong time.

  • Love how pigmented the soft pinch blush is. I am dark skin and the shade ‘Love’ complements my skin very well

    Bought it
  • I have tried the liquid blush, lip liner, and lipstick. I love all of them and highly recommend.

  • I was hyped up to buy from this brand over the past year because of social media and community. Overall great branding, quality, and aesthetic. Their liquid blush and highlighter never seems to run out + I love the fact that there are so many colors and shades to choose from. However, one downside is that the makeup seems to fade within a few hours. That is pretty much the only flaw I can think of. A little goes a long way with Rare Beauty! It is now my favorite brand. 100% recommend!

  • I have tried three products from this brand that I enjoy and use on a daily basis: the bronzer stick, liquid blush (in multiple shades — favorite being Hope), the powder highlighter. They all work well on top of skincare and/or base makeup and the longevity is great too. I didn't enjoy their concealer, mascara, or tinted lip balm as much, but overall I would still recommend their products especially because they're priced affordably for the quality and quantity.