Prime Roots sells a range of flavorful, koji-based deli meats and charcuterie.

Prime Roots is on a mission to provide a better cut of meat for every type of eater. Rooted in koji, Prime Roots is able to replicate the taste and texture of meat without any of the environmental costs of animal proteins.

Kimberlie Le

Joshua Nixon

Prime Roots

Meat & Dairy

Food

I love this product! They have (had?) it at Plantega in NYC and think it's so delicious! I actually generally like it better than traditional cold cuts.

I purchased the salami, ham and pepper turkey because we are trying to eat more meatess meals.  I was disappointed to discover that at approx. $44/lb. the comparison to meat based coldcut nutritonal values were pretty much the same regarding sodium.  Coldcuts are something we avoid because of the sodium content.  The carb value was higher as were the calories (slightly).  The flavor and texture were ok but not worth the cost and nutritional value.  The nutritional value was not included with my order.  I had to reserach it online.  At the end of the day, eating heathly doesn't seem to include coldcuts for some of us, plant based or not.  Disappointed.

I had the opportunity to try their ham at Bi-Rite supermarkets in San Francisco and absolutely fell in love. I was skeptical at first, admittedly, being a vegan and having so many mediocre faux meat options out there starts to give you a bad taste in your mouth (no pun intended).  However, the ham in the sandwich was amazing and my wife and I have been getting a sandwich every other day for over a month now. 

I would love to see more spicy options, something like andouille or chorizo. 

I absolutely love this company, their food, and their impact/story. I found Prime Roots as I was searching for vegan deli meat alternatives. It's a very niche market and I'm glad someone had this idea. It's genius!!! 


Delicious koji made ham. Super cool product that is gluten free and soy free, especially when a lot of the alternatives use wheat and soy, it nice to see a product taste good without it. I love using their products for charcuterie and pizzas

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