OLAPLEX reviews and discussion

4.1

77% of reviewers would recommend to a friend

Reviews mention

  • Transformative bond-repair technology
  • Highly concentrated, efficient formulas
  • Salon-fresh, clean fragrance
  • Standout purple toning performance
  • Occasional drying shampoo texture
  • Heavy residue on fine hair
  • Purple pigment staining risk
  • Inconsistent long-term results

OLAPLEX delivers noticeable repair and shine for many—especially bleached and color‑treated hair—with standouts like No. 3 Hair Perfector, No. 6 Bond Smoother, No. 7 Bonding Oil, and the 4P Purple Shampoo frequently praised in reviews. However, reviews also flag drawbacks: some experience dryness, heaviness or greasiness, residue, overly strong toning or staining from purple products, mixed or short‑lived results, and concerns about overuse or sensitivity, making OLAPLEX effective but not universally foolproof.

AI summary based on Thingtesting reviews

1,784 reviews and posts

  • I like Olaplex products a lot! I have frizzy, curly, hard-to-manage hair, and Olaplex products make my hair smooth and easier to deal with.

  • I know Olaplex has received backlash in recent months, but honestly their No3 product still works great for my hair. My hair always feels so smooth and shiny afterwards so no complaints.

  • Olaplex feels fantastic in my hair. It smells good, it lathers well, and my hair feels wonderful after using these products. An expensive price point so I'm conservative with the amount I use but a little good a long way. Overall, the several products I've tried within the brand have been wonderful.

  • I love olaplex! Especially their purple shampoo. It is super pigmented and doesn’t smell bad like most purple shampoos. Their products are not intended to be used on a daily basis so keep that in mind!

  • I don’t get the hype with this product. I love the hair mask and the styling cream but the whole system just isn’t worth the price.

  • The shampoo / conditioner didn’t do it for me but I LOVE the hair perfector.

  • Love their products. My favorite is their hair mask. I can really feel and see a difference after applying it on my hair. I recommend!

  • Olaplex worked on my hair for a while but eventually was too heavy on my hair. Would maybe suggest rotating this with something else.

  • The hype over this product was intense, but it just didn’t live up to it for me. I can find products with better results at a lower price point.

  • One of my fav hair products, I probably have the entire line. I find the best way to utilize it is to make sure not to use tOO much - a little goes a long way.

  • As a faux-blonde, Olaplex has allowed me to successfully allowed me to lighten my hair without damage. Their blonde enhancer is second to none and allows me to refresh my blonde tones in between salon visits. Cannot speak highly enough of this brand!

  • I'm still uncertain how useful these products were. They left my hair feeling fine but I'm not so sure about the long term effects!

  • Love their products. A little pricy but totally worth the money. Repairs damage and strengthens hair.

  • Really love number 3 (bond builder) as well as the shampoo & conditioner. It makes my hair so smooth without being too silky and slippy. It is quite pricey and there are good dupes available but the real deal is such a nice treat or as a gift

  • Love the #5 conditioner, hate the bottle it comes in. Have also tried the shampoo and #7 bonding oil as well, found the shampoo to be good, but the hair oil didn't really seem to do anything, even when following their directions to the letter? Also the dropper bottle was a pain to use. Overall feedback is that I think Olaplex has some solid products but their packaging (really meaning their product delivery mechanisms) need work.

  • Love love their shampoo and conditioner! It’s definitely pricy but a little goes a long way. I used their oil in the past but need to be careful because if you use to much, your hair will feel greasy.

  • I am Stylist and I have never been a big fan of Olaplex. I honestly think it does more damage than good. I think it masks a lot of problems with the hair health and I really cannot understand why the shampoo is the most drying stripping shampoo I’ve ever had in my shower. I caved to a couple of clients and bought some Ola Plex to carry in my salon, but eventually gave it away because I was not willing to put my name behind the product.

  • The pricing for these products tends to be a bit excessive especially since they don't really work for thin hair types like mine. I like the product, though I find the smell over time to get much more chemically which is unexpected. I think it is difficult to test this product because of its price point and it takes some time to see any effects, in my case over a couple of weeks I noticed my hair got much more oily faster and had less volume over time. I think the product is good but not as universal for all hair types as some of the hype led me to believe.