I'm loyal to this toothpaste brand. It stings the first few uses because of the salt component but that goes away eventually, I suppose it's a sign that the inside of the mouth has been rebalanced. After brushing my mouth feels really clean and fresh, and the flavor is herbaceous and minty without being too astringent. The packaging is gorgeous, and it's SLS and fluoride free.
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I liked the taste and the feeling during and afterwards. It does feel healthy and I noticed it cleaned really well. Didn’t have much of a whitening effect like my Crest Charcoal does immediately after but I like this toothpaste ok to recommend it.
Maybe lower the price a little, $46 for 3 bottles of toothpaste seems like a lot to me.