I'm loyal to this toothpaste brand. It stings the first few uses because of the salt component but that goes away eventually, I suppose it's a sign that the inside of the mouth has been rebalanced. After brushing my mouth feels really clean and fresh, and the flavor is herbaceous and minty without being too astringent. The packaging is gorgeous, and it's SLS and fluoride free.
OJOOK
4.7 • 3 Reviews
Ojook sells a natural toothpaste infused with bamboo salt, inspired by Eastern wellness techniques.

4.7
- 3Reviews
- 100% would recommend
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3y ago
Love this brand’s toothpaste and floss! My daughter turns up her nose at the piney smell of the toothpaste but I find it refreshing and not too sweet. The floss is beautifully packaged in a glass vial and works very well. I wish the toothpaste was available in a travel size!!
4y ago
I liked the taste and the feeling during and afterwards. It does feel healthy and I noticed it cleaned really well. Didn’t have much of a whitening effect like my Crest Charcoal does immediately after but I like this toothpaste ok to recommend it.
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Maybe lower the price a little, $46 for 3 bottles of toothpaste seems like a lot to me.
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What is OJOOK?
Ojook sells a natural toothpaste infused with bamboo salt, inspired by Eastern wellness techniques.
In their own words
OJOOK is the first nano hydroxyapatite + Korean bamboo salt toothpaste that nurtures self-care rituals with an Eastern wellness philosophy. Shop dentist approved natural toothpaste that is eco-friendly, vegan and cruelty free.
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Headquarters
New York City
Launched
August 2020Founders
Youn Chang
Certifications
FSC Certified Packaging
Brand initiatives
Cruelty free products Recyclable, refillable or compostable package