In their own words

Naagin is the first truly Indian hot sauce brand (and now so much more), founded in 2019 with a rebellious spirit and no small objective: to offer instant taste upgrades to people with a passion for better food. We found that grocery stores are a 'sea of sameness' with little experimentation with flavours because big companies make what they think you will buy, not what they think you will love. We wanted to put the customer first, and offer an alternative. A homegrown brand through-and-through, Naagin brings a modern twist to India’s historic and passionate relationship with spices - creating new and unique flavours with a commitment to using real vegetables and responsibly-sourced premium Indian chillies. Our mission is to bring India's rich spice culture to kitchen shelves and dining tables around the world.