Misfits makes plant-powered snacks for chocolate lovers that focus on protein and reduced sugar intake.

At Misfits, we combine nutrition science with indulgent recipes to create a line of snacks that are both healthy and delicious. 

All our snacks are high protein, low sugar, gluten-free, ultra tasty, vegan and carbon neutral. 💥🍫

But we're more than a snacks brand: We’re on a mission to fuel innovative thinking. We believe you don’t create the future by doing things the way they’ve always been done. Or by leaning into established paths. Our snacks are the outcome of pushing the bounds of snack categories to offer products that don’t make you choose between health and taste. 

In our case, that means health food doesn’t have to be tasteless. You can fit delicious into low sugar snacks. You can make plant-based high protein. We did. 


Henry Sether

Misfits Health's plant-based protein bars are appreciated for their great taste, satisfying texture, and good macro balance. However, criticisms include the use of artificial ingredients, occasional poor taste experience, and some finding them not as filling as desired.

Misfits Health

Peanut butter jelly

Chocolate Caramel

Chocolate Cookie Butter

Pantry

Snacks & candy

Food

It's a yummy scrummy plant based protein bar. Misfits are plenty tasty, and don't taste overwhelming of plant protein, which is nice. They're satisfying in a way that regular vegan choc bars sometimes aren't and do a nice job of keeping me full. The macros are good, the taste is great, but I don't love the artificial ingredients in this thing. 

I was excited to see these at Trader Joes so I picked up a couple to try! Their packaging is super cute and I love the concept, but the taste was not as good as I would have hoped and they did not sit well, which was a bummer. : /

Just okay - not a huge fan of the texture/taste.

Flavors are great, love the amount of protein in them and that it’s plant based. However, only annoying part is the amount of artificial additives they have in them (p.s. my favorite flavor is cookie butter)!

Depending on the flavour they’re ok. A but fry but they taste ok. I wouldn’t buy again but if you need a quick snack on the go with an extra boost of protein I’d recommend.  The chocolate caramel one is my favourite. 

Love these for on the go! I love the chocolate  cookie butter flavor! 

I recently tried Misfit Health's Chocolate Cookie Butter Bars, and I was pleasantly surprised! The combination of rich chocolate and indulgent cookie butter created a decadent treat. The bars were perfectly balanced in sweetness and had a satisfying crunch. The fact that they are made with health-conscious ingredients made me enjoy them guilt-free. If you're looking for a delicious and nutritious snack alternative, these bars are a must-try!

I really love this bar. I think it tastes really good compared to the other similar products I have tried in this category.

These have become easily my favorite protein bars! They taste delicious, are very filling, and have a great ration of fiber to carbs! The cookie butter flavor is my favorite! I buy these at trader joes and whole foods!

So delicious! Not chalky, didn’t taste artificially sweetened. 

Their packaging looks better than it used to and the taste of the protein bar was really good. I think however the dryness of the product was too much and I needed a drink with it.

Overall, I think the brand have done really well to position themselves in a comps category and they stand out really well.


I’ve been on the hunt for a good protein bar that doesn’t taste, well like protein! This bar isn’t it. 

First protein bars I have tried that actually taste good. Now the challenge becomes how to not over do it...

Honestly, it just tastes like protein-rich peanut butter. As the rare type of person that doesn’t like peanuts or peanut butter, this product just doesn’t do it for me. They seem to put peanut paste even in the product the chocolate cookie butter flavor. There is a substantial amount of protein with 15 g per bar and there is only one gram of sugar so the nutrition facts stand up. It’s a pass for me, but I would definitely recommend it if you like peanuts. 🥜 

These protein bars were pretty tasty. I tried a few flavors and was satisfied with most of them. I do think that these protein bars are a little sweet. 

These are my FAVE products ever, not just as a pre/post workout snack but as afternoon snack or after dinner desert! I simply cannot get enough of these bars and can't wait to try more flavours.

Soooooo ok. The chocolate cereal was super good! But the chocolate cinnamon cereal tasted like chocolate-covered Big Red gum, which was not great. 

I love the ethos and that it’s vegan but two flavours I tried didn’t really convince me to keep trying other flavours. I appreciate 15g of protein is good for the vegan bar and there isn’t tons of sugar either. Most protein bars taste either too powdery or are extremely loaded with sugar. So I guess this is an acquired taste bar.

I saw them at Trader Joe's this past week and figured I would try the two flavors they sold. I had Chocolate Caramel as well as Chocolate Cookie Butter and both were really great! I love the texture and consistency. Really flavorful too. I think my only hesitation about not giving it a 5 is that it only had 15g of protein where as the bar I usually get is 20g. 

About Misfits Health