4.6
95% of reviewers would recommend to a friend
MERIT
4.6 • 280 Reviews
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4.6
95% of reviewers would recommend to a friend
MERIT earns strong reviews as a minimalist brand that delivers natural, blendable color and a polished “no‑makeup makeup” finish—especially via the Minimalist Complexion Stick, Flush Balm blush, Shade Slick lip oils, and Clean Lash mascara—yet several reviews flag weak longevity, patchy or sheer payoff on some items, and packaging quirks like product breaking or hard‑to‑access components. Reviews of MERIT also cite creamy, skin-friendly formulas that don’t clog pores and flatter sensitive skin, while noting issues such as dryness on textured or very dry skin, limited shade nuances for some tones, and brow or mascara performance that’s too subtle for bolder looks.
AI summary based on Thingtesting reviews
1y ago
I Am Addicted To This Blush It Is EveryThing You Want In A Blush, It Is Soft Yet The Color Pops Adding Just Enough Color Giving That Fresh Face That Adds Youth And Vibrance To My Face! I Cant Go A Day Without If I do My Kids Ask Are You Sick? That Says EveryThing This Is LEGIT the Best Blush Ever!
1y ago
I have the Merit Beauty Concealer stick, and I love it so so much! It is creamy and blends in so well. I put it right on my skin and just rub it in with my finger and it is my favorite makeup product that I own!
2y ago
Merit beauty is hands down one of my favourite makeup brands, Its so easy to apply and leaves your face looking fresh every time! My favourite product is the blush balm in shade rouge!
3y ago
I bought the full MERIT set about 2 years ago when the only products were the mascara, lip oil, perfecting stick, brush, eyebrow gel, highlighter, and blush and as much as I shouldn't keep using products that are two years past opening, the ones I've continued to use have stayed some of my favorites. The Minimalist perfecting stick is still one of my go to products when it comes to just having layer of coverage that just reduces redness and works really well with the brush! I have straight Asian lashes that often straighten out after more wet mascaras and that was the case with the Merit mascara even after using heat and a eyelash curler on my eyelashes. The blush, eyebrow gel, and minimalist stick + brush are probably my favorite products but I'm not sure if the formula has changed in the last few years! Even the free corduroy bag (which hopefully still accompanies the sets) made getting a set well worth it.
3y ago
Merit beauty really became my go to "natural girl" makeup line. The make some of the BEST natural lip oils. I just wish the tubes were bigger!!
3y ago
I love merit. I’ve used the lipstick as well as the highlighting stick. High quality natural products.
3y ago
I went in to buy the cover up stick, but they had a deal on the mascara so I tried it. It is my new favourite mascara. I have super sensitive eyes, and they water a lot, I also have hooded eyes, so the wrong mascara makes me look like a high racoon. This mascara doesn't bother my eyes at all, smudges way less but is also easy to remove at the end of the night. The minimalist perfecting stick is alright, but doesn't blend with my skin as much as I would like.
3y ago
THE BLUSH THE BLUSH THE BLUSH! Specifically Stockholm omfg…..It’s dewy, buildable, light, no clogging ingredients. Lasts all day & the perfect shade of baby pink. Thank you so much I absolutely love it, will be purchasing other colors
3y ago
I adore Merit beauty products! The foundation sticks glide on and blend in with the brush beautifully! Also love the cheek flush and lip oils. My super favorite is the facial oil! Makes my skin look so fantastic. Highly recommended!
3y ago
I have to admit, I was one of those people who got influenced by TikTok, and boy, am I glad I did because Merit Beauty has become my go-to makeup. What drew me in initially was seeing Merit Beauty all over my TikTok feed. The minimalist aesthetic and effortless application had me intrigued. I decided to give it a try and it has been a game-changer! Their products give me a done-up look without feeling heavy or overdone. It's perfect for days when I want to look put together but don't have enough time to spend doing my makeup which honestly is everyday for me. The Complexion Stick and Bronzer are my absolute favorites. They're incredibly creamy and blend like a dream. The stick format makes application a breeze, and the formulas feel so light on the skin. As an esthetician, another standout product for me is the Great Skin Serum. This little gem preps my skin beautifully before applying any makeup. It gives me a fresh and radiant canvas to work with, and my foundation glides on effortlessly. I love that the Brow Pomade stays put all day and doesn't smudge. And the mascara lengthens my lashes without clumping. One thing I must mention is the adorable little bag that came with my Merit Beauty order. It's so convenient for traveling or throwing into my work bag. It keeps all my Merit Beauty essentials organized and easily accessible, making touch-ups on the go a breeze. Thanks to Merit Beauty, my morning routine has been significantly shortened, and I feel effortlessly put together. If you're seeking a minimalist approach to makeup that doesn't compromise on quality or results, Merit Beauty is the brand for you. Trust me, you won't be disappointed
3y ago
I've tried a handful of products and repurchased the stick foundation - it's actually my favorite concealer or foundation of the last few years - and the lip oil. Super impressed with the formulas and love their edited approach, which makes it easy to shop as well as figure out how to best use. Would rather fewer things done super well and intentionally than a brand with tons of options. Sleek packaging also looks great on the counter. Overall, super impressed with the brand!
3y ago
I like this product line a lot! I am on my 4th foundation stick and will continue to purchase more in the future. The foundation covers just enough to cover imperfections but it’s light enough to look fresh and natural. I very much recommend the foundation. I tried the blush and only purchased it once didn’t love it as much as the foundation and I found another brand of liquid blush I much preferred.
3y ago
MERIT is new favorite beauty brand. I originally got a targeted ad on IG promoting their clean beauty angle and was immediately sold. I purchased The Minimalist Complexion Stick to start and was super impressed. I don't love buying beauty products online because it's hard to match my shade, but I took a guess and it matches perfectly - plus they have a lot of shades to choose from!. I use the stick as both a concealer when I'm doing a full face of makeup, or as just a little cover up on my lighter days. It's full-coverage and doesn't crease under my eyes! The second product I purchased was the Flush Balm Cheek Color, which I LOVE. I'd say it's very similar to Milk Makeup's lip and cheek stick, but it blends so much nicer and looks super natural.
3y ago
Way too obsessed with MERIT. I have tried their Flush Balm(s), Day Glow, and Brow 1980 and will forever be a re-purchaser.
3y ago
Best products I’ve ever used. It’s challenging to find products sinceI have rosacea and sensitive skin. So glad I tried Merit cosmetics.
4y ago
I have already purchased my 2nd lip oil from this brand! I admire MERIT's ability to provide clean and timeless products.
4y ago
I love the formulation of their makeup. It's creamy and literally melts the skin products which is perfect if you're trying to achieve a simple but sophisticated makeup look. The products are not just there to give enhance your outside but also the inside as they have skin-caring ingredients which are perfect for every day!
5y ago
I love their minimalist packaging. The cream blush is beautiful and easy to apply.
10mo ago

3y ago