Lively designs comfortable and stylish bras and underwear that blur the aesthetic lines of lingerie, active, and swim.

LIVELY is a community and brand created to inspire us all to live life passionately, purposefully, and confidently. We make bras, undies, loungewear, swimwear, activewear, and beyond — taking the best elements of high-style and ultimate comfort from each category to develop a brand new POV of lingerie we like to call, Leisurée. Through innovation, a mission of inclusivity, and our badass community, we have established an experience that reminds, inspires, and empowers us all to do what we love, every. single. day.

Michelle Cordeiro Grant

Clothing

LIVELY earns mixed reviews: the brand delivers comfortable, cute basics—especially bralettes, T-shirt bras, and nursing styles—but durability, sizing accuracy, and support for larger cups undermine the experience. Reviews praise soft fabrics, versatile cross-back/J-hook details, and wire-free ease, while citing strapless discomfort, materials that pill or stretch, slipping straps, and a “busty” range that tops out at DDD and fits inconsistently.

LIVELY products

The Sleek Scoop Bralette

The All-Day Deep V No-Wire Bra

Swim Bandeau Top