KraveBeauty makes gentle skincare essentials suitable for all skin types. 

KraveBeauty was founded by beauty influencer, Liah Yoo, to #PressReset on the way we think about skincare. KraveBeauty's mission is to humanize the beauty industry for the people and the planet to create a more sustainable and equitable world. KraveBeauty seeks to inspire the industry to press reset on every harmful industry norm and prioritize stakeholder capitalism over shareholder capitalism through its #SlowDownSkincare campaign and its venture studio, PressResetVentures.

Liah Yoo

KraveBeauty

Personal Care

Skin Care

The smell of the Great Barrier Relief is a little weird-- sort of like self-tanner. That is my only complaint!

Krave's Great Barrier Relief Cream is my go-to for days in between retinol and AHA/BHA exfoliation. The ingredients are clean and feel great on the skin, and their brand mission is something I can get behind. I am excited to try their cleanser and moisturizer too!

Great Barrier Relief has a bit of a medicinal smell, but nothing major 

Great skincare for affordable prices. The new Beet the Sun sunscreen applies super lightweight (personal pet peeve is feeling sunscreen on my face).

I have the cleanser & the beet shield (spf)... and I understand why it's a cult brand. Seriously a must try! LOVE the textures!

Make some refillable or value size products!

I have Used Krave Beauty for years and love them. I love their mission to simplify the process and reduce waste. I love the matcha cleanser, the great barrier relief-body and face is a superhero product. 

I had really dry and flaky skin because of the winter along with tiny pumps along my cheeks. It was awful and none of my face washes were doing anything. Within the first month of using their  products the  flaky skin and the bumps on my skin went away. I no longer have dry patches on my face and while yes I still do breakout it’s definitely not as bad as it used to be and i can see a real difference in my skin and my skin texture. Of course I used other products to help with my skin so I recommend you research your skin type and find out what works best for you and what doesn’t. However if you have dry skin I would definitely recommend this product.

I’ve tried the beat shield, matcha hemp hydrating cleanser, and the great barrier relief balm. Beat the sun is my favorite moisturizing yet lightweight sunscreen and the great barrier relief balm worked well for my dry skin. The matcha hemp hydrating cleanser, however, was as but drying for my skin. 

I haven't yet tried their newer formulation of sunscreen, but very curious about it. 

Krave Beauty's Matcha Hemp Hydrating Cleanser has been my go-to facial cleanser for several years now. Reliable formula, gentle on my skin. (I have super dry skin and this doesn't feel moisture-stripping at all.) Love the clean, simple ingredient list. Also adore the fact that they're an Asian woman-owned small business. I've noticed recently that they've revamped their packaging design to be even cleaner and simpler than before - in a good way :)

I've also tried their oat-based moisturizer, and while I lvoe the concept, it simply wasn't moisturizing enough for my dry skin. Guessing it could work well for others though. 

Great Barrier relief specifically is good for dry and combination types but might not be great for greasier skin types. Love the brand mission of skin barrier restoration and the super gentle formulas across all their product line. Not my absolute favorite skincare brand, only because I didn't see any direct results, but worth trying out if you struggle with other brands due to sensitive/reactive skin. Overall, I think there are better products at a similar price point.

I like the products I've tried from Krave but I haven't been blown away. Great Barrier Relief was super gentle on my sensitive skin and perfect for the hot months of spring and summer as it's very lightweight. It's definitely a bit greasy so I'd only recommend using it at night. I ended up switching it out of my routine come fall and winter because it didn't play very well with my heavier moisturizers. 

I really love KraveBeauty and have been a fan for the last couple of years. My favorite product is definitely the great barrier relief and I have noticed that my skin feels so much more healthy and rejuvenated after using it for a couple days. I tend to have somewhat less oily/more dry skin and think it works great, I don't know that I would recommend using as frequently to someone with more oily skin. 

I've used the oat so simple water cream and it is my favorite moisturizer that's clean and acne safe. It's so moisturizing and has the best feeling. 