KraveBeauty makes gentle skincare essentials suitable for all skin types. 

KraveBeauty was founded by beauty influencer, Liah Yoo, to #PressReset on the way we think about skincare. KraveBeauty's mission is to humanize the beauty industry for the people and the planet to create a more sustainable and equitable world. KraveBeauty seeks to inspire the industry to press reset on every harmful industry norm and prioritize stakeholder capitalism over shareholder capitalism through its #SlowDownSkincare campaign and its venture studio, PressResetVentures.

Liah Yoo

KraveBeauty

cleanser

serum

moisturizer

sunscreen

makeup remover

Matcha Hemp Hydrating Cleanser

Great Barrier Relief

Oil La La

Personal Care

Skin Care

Bath & Body

Acne & Blemishes

Their new oil la la serum is great for my combination, very sensitive, and acne prone skin. I've used this serum for two weeks so far and Ive absolutely seen a reduction in breakout without the drying side effects of most acne minded products. This is certainly a new staple. It is not greasy and is very cosmetically elegant.

I wanted to love this brand so badly! I feel like it was just 'meh' for me. I really admire their commitment to sustainability and their overall mission, but I feel like there are brands out there that are even more affordable and have more oomph with their formulation. 

Krave Beauty is the brand for those who are looking for strong, reliable basics who are looking to support a brand that is transparent in their sustainability journey - from minimizing waste from the product testing phase to mindfully upgrading their packaging to address both brand and customer's concerns. 

The products are exactly as what they are described to be e.g. hydrating cleanser is a hydrating cleanser; the oat moisturizer is a lightweight moisturizer; etc., so you won't feel "duped" or "let down" or "disappointed" by the hype around the products. If you are looking for more complex formulations, look elsewhere - but for strong, reliable basics to keep in your skincare line all-year round... Krave will always be there for you! 

love krave, really want to try their temanu oil, beet sunscreen, or great barrier relief, have only tried the matcha cleanser and loved the way it left my skin!! clean, one of the best of k beauty

Long time fan of this beauty brand! The cleanser and sunscreen are staples in my routine, but I do not like the moisturizing products that they have.

I’ve tried 3 products from then brand (cleanser, oil cleanser, and serum) and they are all decent products that agree with my skin. Simple is better and Krave beauty proves that. My favorite thing about the brand is the minimal philosophy (press reset on skincare)! I’m not sure if I’ll repurchase everything but I still appreciate the intention behind the brand. 

Because of the change in weather, I have been having really bad break outs. I take pretty good care of my skin so I felt it might have been the skin care products I was using. So, I decided to switch to using KraveBeauty products for my skin care routine. I started using the Matcha cleanser, Kale exfoliant, and Great Barrier serum. After two weeks of using these products, I have noticed a huge difference. My skin looks clean, glowing and hydrated. Before using these products, I didn't think that I had dry skin. Now, I have realized that I was in need of good hydrating products. I am so happy I found this company and feel a big difference in my skin. 

I tried the barrier relief. It was moisturizing but I didn't see a significant change to my skin

The Matcha Hemp Hydrating Cleanser is my absolute go-to for a non-stripping and effective cleanser perfect for sensitive skin. I look forward to trying more products from KraveBeauty. 

I have the cleanser & the beet shield (spf)... and I understand why it's a cult brand. Seriously a must try! LOVE the textures!

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