KraveBeauty makes gentle skincare essentials suitable for all skin types. 

KraveBeauty was founded by beauty influencer, Liah Yoo, to #PressReset on the way we think about skincare. KraveBeauty's mission is to humanize the beauty industry for the people and the planet to create a more sustainable and equitable world. KraveBeauty seeks to inspire the industry to press reset on every harmful industry norm and prioritize stakeholder capitalism over shareholder capitalism through its #SlowDownSkincare campaign and its venture studio, PressResetVentures.

Liah Yoo

Skin Care

KraveBeauty earns favorable reviews for gentle, effective basics—Matcha Hemp Hydrating Cleanser, Great Barrier Relief, and Beet The Sun sunscreen frequently calm sensitive skin, boost hydration, and layer well under makeup. Reviews also flag drawbacks: Oat So Simple and some moisturizers can feel too light or sting, Great Barrier Relief may pill or feel greasy to some, the cleanser can under-cleanse very oily skin, and the AHA toner can be too strong for sensitized users.

KraveBeauty

cleanser

serum

moisturizer

sunscreen

makeup remover

Matcha Hemp Hydrating Cleanser

Great Barrier Relief

Oil La La

Personal Care

Bath & Body

Acne & Blemishes

Kale-Lalu-Yaha

Great Barrier Relief Serum - 45 ml

24 Carrot Retinal - Gentle 0.05% Retinal Serum

Mini Great Barrier Relief

Double Cleanse Duo

Barrier Rescue Face Body Soothing Duo

Duo Matcha Hemp Hydrating Cleanser

100% Cold Pressed Tamanu Oil

Matcha Heartleaf Hydrating Cleanser

Barrier Renew

Intro Kit Cleanse, Hydrate, & Protect Trio

Beet the Sun SPF 40 +++ Sunscreen

Oat So Simple Water Cream

Plumptuous Lip Jelly

Jumbo Oil La La

Barrier Builder Cleanse Soothe Duo

Barrier Calm Cleanse & Calm

Barrier Protector

Clear Skin Barrier Balance & Soothe Duo

Jumbo Great Barrier Relief Skin Reparative Soothing Serum

Great Body Relief Body Lotion

Makeup Re-Wined

Barrier Builder

Clear Skin Barrier

Double Cleanse

24 Carrot Retinal

100% Cold-Pressed Tamanu Oil

Intro Kit

Jumbo Great Barrier Relief

Barrier Calm

Beet The Sun SPF 40 Pa+++

Barrier Rescue

Great Body Relief

KraveBeauty products