it reviews and discussion

This brush makes foundation application feel effortless. The dense, soft bristles buff product into skin seamlessly with zero streaks or lines. Coverage looks airbrushed without being cakey. It works with liquid and powder formulas equally well. A staple brush that holds up wash after wash.

It Cosmetics foundation is not just a regular foundation. It cares for your skin from within and gives it a healthy glow. My skin instantly looks so radiant and glowy, there is no cakey or drying feeling. It is very easy to archieve this natural no-makeup look while all my imperfections and redness are covered. The coverage is medium but it's buildable to your taste. It lasted all day long without need for touch-ups. I love the pump for easy and mess-free application. After using it for a few weeks I noticed my skin tone is even and the texture is softer. I also appriciate that it has 40 SPF for sun protection. Overall this is skincare meets makeup that works magic!

I have constant dark circles under my eyes and have tried a lot of under eye creams and serums over the years. This cream is the best. It's amazing. I love that it has a thicker consistency, making it feel more luxurious. It absorbs quickly. It lightens up my under eye area within minutes. It reduces the puffiness too. You only need to use a little at a time, so the jar should last awhile.

The product I am reviewing is superhero it mascara. I have the little bottle, which may not last as well as the full size. But it does leave your lashes feeling longer, and it’s especially good if you use a lash primer alongside. I would recommend because it doesn’t smudge like some.

I have tried a few products from IT cosmetics over the years. I love their brushes because of the blendability and durability. I recently tried the CC cream based on a recommendation. I really love the natural look it gives but I could do without the shimmer. It’s too glittery. I do love that it has SPF though.

It Cosmetics has good makeup that also has skin-loving ingredients, but their shade ranges are still poor compared to other brands at similar price points. I have the CC+ Color Correcting Full Coverage Cream and I do the like the coverage and forumula overall, but finding the correct shade match is reaaaally difficult. There could be some improvements there.

My holy grail moisturizer! My skin has never looked better than whenever I’m using this Confidence in a Cream lotion. A little goes a LONG way, and it leaves my skin feeling so soft, hydrated, and glowy. I also love It Cosmetics foundations and bb creams – they’re a great line!

I'm obsessed with IT Cosmetics' CC Cream Natural Matte SPF 40! As someone with combination skin, I was searching for a complexion product that would give me a smooth, perfected look without looking flat. This CC cream is a total game-changer - it evens out my skin, covers imperfections, and leaves a naturally radiant, matte finish. The coverage is so impressive yet lightweight, and I love that it's infused with skincare ingredients to nourish my skin. Plus, the broad spectrum SPF 40 protection is a total lifesaver. This has quickly become an essential part of my daily routine. Highly recommend

The It Cosmetics CC+ Cream Natural Matte Foundation with SPF 40 is a visibly shine-reducing and color-correcting full-coverage foundation that doubles as a skin balancing serum. Its standout ingredients include Licium which instantly creates a skin-blurring effect, Hyaluronic Acid to hydrate dry skin and prevent the appearance dry patches, and 3% Lentil Seed Complex which minimizes the look of pores. These ingredients work together to balance the skin by controlling shine and instant hydration. I liked the consistency of the product and how easily applied. However, it is so not my shade. It Cosmetics sent me this free sample through the BzzAgent sampling program.