Hiya reviews and discussion

4.8

97% of reviewers would recommend to a friend

Reviews mention

  • Sugar-free, clean formulations
  • Teeth-friendly, non-gummy format
  • Customizable, kid-approved flavors
  • Elegant, eco-minded glass packaging
  • Occasional chalky tablet texture
  • Divisive flavor intensity
  • Breakable glass vitamin bottles
  • Subscription cancellation frustrations

Hiya earns overwhelmingly positive reviews for clean, no-sugar kids’ vitamins that many parents say improve mood, sleep, bowel regularity, and immune resilience, while avoiding gummy residue on teeth. Reviews also flag drawbacks: some children dislike certain flavors or the chalky texture, glass bottles can shatter, and several users report a difficult cancellation process and high cost.

AI summary based on Thingtesting reviews

1,126 reviews and posts

  • We had the worst experience! My son hated them, they won’t take any unopened packages back/refund me and to the process to cancel the subscription is ridiculous. I wouldn’t recommend these at all.

  • "Challenging Hiya Subscription Cancellation: A Candid Review" Despite numerous positive reviews, my child has rejected Hiya, attributing it to their picky eating habits. I've requested a subscription cancellation, but online cancellation is unavailable, necessitating communication through email. In my initial request, they refused to cancel without providing a reason. Upon my second request, they advised on feeding picky eaters but still did not cancel. I've submitted a third request, but as of now, I haven't received a response. For those considering a subscription, be aware that canceling can be challenging. I share this comment/review in case it proves helpful to others.

  • My son didn’t like it. It’s also a subscription. So they will charge you if you don’t cancel. Won’t refund

  • So difficult to find a truly healthy and fun kids vitamin on the market and Hiya fills the void. Such a great product.

  • Love love love! Cleanest products on the market, taste amazing, love the decorable bottles and sticker packs, they arrive at my door like clockwork every month, and I get to text or email customer service when I need help and they are super responsive. Two of my dad friends actually switched their kids from SmartyPants to Hiya after they saw the bottles sitting on our kitchen counter. Can you please do kids protein bars and pouches?!

  • These vitamins are fine. We have tried a few of the products for our daughter. While each kid is unique, the Bedtime Essentials vitamin did not provide her any of the calming or relaxation benefits that are stated. While that was disappointing, the real frustration with the company is the cancellation process. You likely noticed when purchasing Hiya that it’s at a premium price point. Given that it didn't work for us, I wanted to easily cancel the subscription. Instead of a few simple clicks, I was forced to email Hiya to cancel. With that simple request, I then received multiple emails offering me higher and higher discounts. This is a classic revenue retention trick. The product didn’t work for us. Just let us be done…

  • My three and six year old boys love their Hiya and the taste! The most important thing is to expose kids to Hiya before other sugary gummy vitamins that may taste great but are unhealthy.

  • I originally bought these for my kids, but now I actually take them for myself every morning and join in their routine! Being able to customize the flavors to what our kids like is a game changer.

  • Hiya is a fantastic company that offers healthy, effective products for children. The vitamins look great and will be fun and rewarding for your kids to take. Highly recommend for any parent that wants the best for their little ones :)

  • My wife and I worked really hard and did a lot of research to find a clean product for our kids. When we found Hiya, we were cautiously optimistic but also concerned that our kids wouldn't like the taste. Honestly, I couldn't disagree more with all the reviews I've read complaining about the taste. My kids LOVE them...they love them so much they think I'm giving them candy when they get their daily vitamin and probiotic.

  • These tasted terrible and I emailed to cancel my subscription and they emailed back, repeatedly offering me a discount. I didn’t even ask for a refund, I finally had to threaten legal action to hopefully get them to agree to cancel my subscription. This is a scam and a joke of a company. DO NOT recommend!

  • Wish there is a zero rating. This is my first ever review writing on any product. Firstly they taste awful , secondly they make your life miserable to discontinue the subscription and for the refund as well. When asked for return/refund they said they will issue once they receive it in their end. When I said I want to end the subscription they said” Unfortunately we will not be able to accept the return as our products are sent fresh without the typical preservatives, once the vitamins are sent out, we do our best not to re-use them as that wouldn’t be fair to other families. “ Not sure how they are customized per order when it is not placed at all in the 1st place. Don’t recommend this at all. It is a scam.

  • Now I will say this… the taste isn’t amazing, but my son got so use to it that he takes it without batting an eyelash. My son is SUUUUPER picky and veggies are “disgusting” no matter how I cook them lol. But I’ve noticed his growth isn’t stunted and every yearly physical he’s been to doctors say he’s right where he needs to be. I highly recommend these vitamins for those super picky eaters like mine.

  • My kids LOVE these! So great to find a vitamin focused on healthy ingredients (not over-hyped percentages). They even let me customize which flavors we get. 10 out of 10 would recommend!

    Feedback

    Very helpful customer service. You can text or email with a real person to customize your order.

  • Horrible taste and very frustrating experience. The company made it impossible to get a refund and kept lying about issuing it. I contacted my bank multiple times and the company outright lied then kept billing me even though I cancelled.

    Feedback

    Check them out on BBB as many customers have had the same experience!