Hiya reviews and discussion

4.9

97% of reviewers would recommend to a friend

Reviews mention

  • Clean ingredient formulations
  • Kid‑approved flavors and textures
  • Melatonin‑free sleep support
  • Refillable, eco‑friendly packaging
  • Occasional chalky tablet texture
  • Inconsistent flavor enjoyment
  • Standard multi lacks iron
  • Subscription management frustrations

Hiya earns largely positive reviews as a kids’ supplement brand that works—parents report better sleep with Bedtime Essentials, improved regularity with the Probiotic, and fewer illnesses, while children eagerly take the chewable multivitamins and “chocolate milk” Daily Greens. Reviews also flag drawbacks: a chalky/sour taste for some flavors, occasional lack of iron in the multi, and frustration with subscriptions and cancellations.

AI summary based on Thingtesting reviews

1,223 reviews and posts

  • The customer service is excellent. My daughter does not like the taste of the other flavors besides the cherry so they are making her a cherry only pack.

  • I feel good about giving my kids the HIYA vitamin. I researched and compared other brands against HIYA, and they came out on top. I will say my kids aren’t a huge fan of the taste but it’s one vitamin compared to the horrible tasting 4 they were taking before we got HIYA. On top of that, my son only will take the tropical flavor (yellow ones) so I emailed HIYA and requested only that flavor and they responded so fast and are able to supply our next refills for him with only that flavor! I would highly recommend these vitamins.

  • My kids love these vitamins! With the start of a new school year they seemed to be getting sick once a month. A friend recommended Hiya and I have to say we have not been getting sick nearly as much. They also have great customer service!

  • I love Hiya because I truly feel my kids are getting the vitamins they need without extra junk! I have a very picky eater and he doesn’t mind the flavors of the berry pack! He even tolerates and eats the variety flavor pack too but we prefer the Berry. I believe their vitamins contribute to them staying well throughout the school year and not missing school due to be sick. We’ve been using them off and on (because they are a little pricy for two kids) for 3 years now! 4/5 just because I do think they are expensive

    Received a free product from Hiya
  • That my kids love taking them everyday! I know food doesn’t give the nutrients they need these days so finding this quality children’s vitamins was a must in my book!

  • My kids LOVE these vitamins and I love knowing they're actually good for them. I had made the choice initially not to give my kids any vitamins because of how much sugar and junk was involved with them. When I found Hiya, my mind was changed. The reduced waste, better ingredients, and taste my kids like are all huge positives for us.

  • Our son loves them and willingly takes one each day. The price is a major bummer and makes me wonder if we could get the same results (healthier, great nutrients) from something else. We do love that they are not gummy and have no sugar!

  • We love Hiya vitamins. Having methylfolate is our #1 need (MTHFR gene mutation) and having No sugar, stevia nor any artificial sweeteners as well as No dyes are non-negotiables. Hiya meets these criteria and adds in delicious, natural flavors and colors that my kids love!

    Received a free product from Hiya
  • Absolutely love this company. Our daughter was being picky about some of the flavors and the customer service team was so helpful and offered to only send us the flavor she likes with our subscription. Highly recommend!!

  • Love these vitamins for my kiddos! Free of the gummy stuff that sticks to their teeth and cleaner ingredients! Both are very important to me! They also love the taste!

  • Love the ingredients and the packaging. Great customer service! A few of my kids like the taste better than others. Thankful for Hiya!

  • We absolutely love our Hiya vitamins and probiotics. My kids take them every single morning with no fuss, which is unusual for both of them (ages six and three). We almost canceled our subscription just because of the cost and the Hiya team worked out a plan with us got us to stick with them. I will absolutely be a Hiya user until my kids are grown! A++ for product and customer service! A HUGE bonus is my kids have not been sick since starting these vitamins two months ago, as they were sick to the months leading up to using them. We’ve dodged two flus after being in close contact, thanks to Hiya!

  • Hiya is family friendly in every way! My daughter loves both the probiotic and the multivitamin and it’s the best decision I made in keeping her healthy.

  • Great customer service! Our boys love these vitamins!

    Influencer for Hiya
  • We recently received our first multi vitamins. Our two daughters, ages 10 and 12 went absolutely crazy for the bottles that hold their vitamins! They loved decorating and making them their own. I love that the bottles are glass and refillable and look cute at our kitchen table. As far as the taste, both girls liked the mango flavor vitamins the best. They said the vitamins have a “dusty” texture and weren’t the best tasting, but they recognize how good they are for them so are ok taking them. I had to reach out to customer service and the responses I received were exceptional and exceeded my expectations. Thank you Hiya!

  • Great product. Good clean ingredients. Fills nutritional gaps. My daughter loves the taste and fun jar.

    Received a free product from Hiya
  • See a noticeable difference when my 4 year old takes them. Cool design your own bottles are fun. Price is ok but hiya works with me.

    Facebook half off
  • I love how my kids will take the vitamin without complaining. I am happy that it is not a gummy and they are getting the nutrients they need.

  • We love hiya vitamins. My kids remind me to give them their vitamins daily. Recently they started asking for the berry flavor so I reached out to hiya support to see if they could send only that flavor. Not only did they accommodate the change, they responded super fast. They also suggested the multivitamin sticks for one of my daughters that didn’t care for the regular vitamin. Now I don’t have to worry about her not getting her daily vitamin. Costumer service is big for me and they are awesome.

  • My toddler loves her probiotic! She takes it happily every morning. She started showing a preference for the pink so I emailed in to see if I could get the pink ones only and they happily switched my order to get the Berry pink.

    Received a free product from Hiya