Hiya reviews and discussion

4.9

97% of reviewers would recommend to a friend

Reviews mention

  • Clean, no‑sugar formulations
  • Customizable kid‑friendly flavors
  • Refillable glass bottle design
  • Responsive, accommodating support
  • Mixed flavor, chalky texture
  • Challenging subscription management
  • Occasional bedtime adverse reaction
  • Chewable vitamins cavity concern

Hiya impresses in reviews as an effective, kid‑approved vitamin and supplement brand that many parents say reduces illnesses, improves sleep and digestion, and avoids sugary gummies—though taste can polarize and subscriptions feel cumbersome to cancel. Reviews of Hiya praise clean, no‑sugar formulas, customizable flavors, and engaging refillable glass bottles, while noting occasional adverse reactions to the Bedtime pill, cavity concerns with chewables, high price perceptions, and website/subscription frustrations.

AI summary based on Thingtesting reviews

1,155 reviews and posts

  • My son loves the taste as compared to previous vitamins. He really enjoyed decorating his bottle, too! He never complains about taking it. I also love knowing that the ALL the ingredients are good for him.

  • Customer service is amazing. My kid has been taking these vitamins for about two years now. I was so happy to find them as they are the healthiest ones I have found. Thank you for making a quality product and being willing to customize for my kids tastes.

  • My kids like them but she likes the green flavor the best. It is convenient to carry around when we travel. Very happy

  • Fabulous product. My kids love everything from the customizable container to the taste, and I love how it's helping to fill their nutritional gaps. I tried the daily vitamin and the nighttime vitamin and love them both. Also, customer service responds quickly and they are very kind.

  • My daughter has been taking the multi vitamin and the probiotic for almost a year now. She has thrived in the last year. She loves the pink ones and I was able to get just pink. She has celiac and the probiotic has done miracles for her poop routine. Highly recommend.

  • I have been looking for a multivitamin for my son to make up the difference in what he was not getting from his daily food intake. Hiya has been great!!! We have finished our first month and started our second. My son likes the green apple flavor the best…I let Hiya know that and now his next pack is ALL green apple!!! We will continue to choose a brand that puts the kids preferences first!!! Thank you Hiya!!

    First month 50% off
  • Love this product. Great taste. My daughter accepts with no problems and she loves her bright yellow bottle. It makes me feel better to give her a vitamin who’s main ingredient is NOT sugar.

  • My son (8) has been taking these for almost a year. It has really helped him stay healthy and when he gets sick it seems less severe. While he doesnt LOVE taking them he has gotten used to it and since he prefers one of the flavors they are able to customize my order to just send that flavor. I will definitely continue using these vitamins.

    Friends with Hiya
  • We've only been using them for 6 weeks now, so I don't feel confident in giving a full 5 stars yet. My sons are 7 and 10 and they have had a rough time switching over because of the taste, not filled with sugar! We found out we can choose the flavor they prefer and we are going to order those next time. I do believe that providing these vitamins to my boys will have a positive affect on thier overall health. The customer service has been really excellent with communication, I do really love that they are a Made in the USA brand, and I like the major effort on the subtainalbility of the products with the company.

    Received a free product from Hiya
  • I am beyond happy with Hiya vitamins. I have a 2 yr old that had been having issues with constipation. I saw the adds on IG for Hiya and the probiotic caught my attention and decided to give all 3 supplements (multivitamins, probiotic, sleep essential) since they were running a good deal. All I can say is that I am SOOOO GLAD I did. My 2yr takes these vitamins with no problem AND she is no longer constipated!!! She goes at least once a day now. I highly recommend all Hiya kids supplements.

  • It took a bit of effort to get my toddler to accept the product, so I decided to cancel. During my cancellation request, customer service at Hiya recommended and requested to make the refills only consist of the flavor(s) my toddler liked most out of the ones tried. I had no idea that it was an option and can’t thank customer service enough for suggesting it! Now, my toddler enjoys his multivitamin, probiotic, and nighttime essential! Hiya products, and their customer service team, for the win!

    Received a free product from Hiya
  • We’ve been loving Hiya vitamins for our son! They shipped quickly, and he had a great time decorating the reusable container. Love the ingredients they use (and the ones they don’t!). There are three flavors. My son wasn’t super keen on one of them, so I reached out to ask if we could just have the other two. They replied very quickly and easily set it up for us. Can’t wait to get our next shipment!

  • They make it very difficult to cancel your subscription, which puts a bad taste in my mouth. they want you to email them to cancel and they will send you an email back giving you ideas on how to like the vitamins better so then you have to reply again saying you want to cancel. too many hoops to jump to cancel a subscription, so this is why I am sharing my negative review. Also, my kiddos did not like the vitamins.

  • Ingredients are the most important factor to me, so this is my number one pick when it comes to selecting a multivitamin for my kids. I have compared several brands and this one is higher on the dosage of several vitamins and minerals that compose the chewable tablet. It doesn’t have sugar, which is a huge plus for me since we already consume so much hidden sugar and carbs throughout the day. My kids (ages 3 and 8), were used to gummies but adapted to this chewable the very first time they tried it, it tastes great and they both love it.

    Customer
  • Great vitamins and great customer service. Very easy to get to them and very helpful. Very happy with my experience

    Received a free product from Hiya
  • My 7 year old son loves hiya vitamins. This is the first vitamin he actually likes and takes everyday. He is such a picky eater so these definitely help and I've noticed his appetite is better as well as having more energy Thank you Hiya!

  • Hiya has the best customer service! I’ve easily changed our monthly delivery timeline, and limited the flavors to those my kids prefer. Every order arrives correctly. These vitamins fill the nutritional gaps of our busy lifestyle and don’t add more sugar to my kids diets.

    Received a free product from Hiya
  • Wonderful customer service, easy communication. Vitamins are the best!!

    Friends with Hiya
  • I have 4 kids and they all LOVE their monthly vitamins. They look forward to them coming in the mail and really enjoy having their own bottles! I love that they are all natural ingredients and help them stay healthy! The company itself has been incredibly easy to work with! They even allowed my kids to request more of the flavors that they liked! Love this company and their product

  • My kids love the vitamins and they customized the flavors that they like best for them!