Hiya reviews and discussion

4.9

97% of reviewers would recommend to a friend

Reviews mention

  • Clean, no‑sugar formulations
  • Customizable kid‑friendly flavors
  • Refillable glass bottle design
  • Responsive, accommodating support
  • Mixed flavor, chalky texture
  • Challenging subscription management
  • Occasional bedtime adverse reaction
  • Chewable vitamins cavity concern

Hiya impresses in reviews as an effective, kid‑approved vitamin and supplement brand that many parents say reduces illnesses, improves sleep and digestion, and avoids sugary gummies—though taste can polarize and subscriptions feel cumbersome to cancel. Reviews of Hiya praise clean, no‑sugar formulas, customizable flavors, and engaging refillable glass bottles, while noting occasional adverse reactions to the Bedtime pill, cavity concerns with chewables, high price perceptions, and website/subscription frustrations.

AI summary based on Thingtesting reviews

1,155 reviews and posts

  • I noticed a dramatic change in my kids behavior. I eliminated the gummies they were taking for vitamins and replaced them with hiya probiotics, multi-vitamins, and nighttime aid. I do wish the prices were a little bit lower but I am glad they are getting the vitamins they need. They are also starting to be less of a picky eaters.

  • Really love the quality ingredients and customer service responsiveness. My toddler loves the flavor which is a must. When I almost canceled because the price was too much for us, they offered a discount to meet halfway and keep us as a customer. So far I really like this company and their products. Would definitely recommend trying it out!

    Received a free product from Hiya
  • After much research, I chose guys for my boys because it’s made with real ingredients instead of synthetic. I also love that they’re not gummy. My boys love the flavor as well!

    Friends with Hiya
  • I looked into this vitamin because I was looking for a vitamin without any junk in it. I love that they will remove any flavors that your kid doesn’t like and so far my son absolutely loves taking his vitamin.

  • We love these vitamins! Our girls (5 & 3) have been using them for months! They never mind the taste of them and I truly feel they have been sick much less frequently since starting these vitamins. I can't wait until my youngest turns 2 and can start using them as well! Customer service was also extremely accommodating and quick to respond! As a mom of 3, I highly recommend!

  • I think this brand has excellent quality and was recommended by a registered dietitian that we trust.

    N/A no relationship
  • These are the only vitamins I’ve been able to get my picky toddler to eat. He won’t take gummy or liquid vitamins but he eats these with no problem. They also loved decorating the containers.

  • The packaging was great and interactive. My kids who in the past took other gummies very easily did Not take to these and refused to take them for a week would spit it out, after a week they got used to it and now request them

  • My kids love them and ask for their vitamins every morning! I love that they aren’t gummy and full of sugar!

  • Flavors could improve, but my toddler will eat them. This is the only vitamin he know though, so as far as he’s concerned, his only option lol.

    Received a free product from Hiya
  • Love this company, they are excellent in responding back so quickly when you have a question. My child loves being able to decorate her night time vitamin bottle. Love how the ingredients they use are all natural.

  • My kids loves them and ask for them everyday. Differences that I’ve noticed after constantly giving them their vitamins is they get sick less often and when they do they get over it sooner. Also my daughter constipation almost disappeared with the probiotics. I highly recommend HIYA.

  • We love these vitamins! My son doesn’t eat as well as we could hope and we’re thankful to have something that gives him the necessary vitamins he needs. He particularly loves the pink :) thx for such a great product.

  • My kids loved it its work good .

    Customer
  • My oldest child is the pickiest eater I know. He will not eat fruits nor vegetables. Of course we worry about his health and wonder if he is getting enough vitamins. Hiya multivitamins are the best. He loves taking his multivitamin and often reminds us that it is time to take his. I also love how Hiya will send certain flavors if your kid does not like a particular one. Communication is very easy with this company. Overall we are very happy.

  • The products are good and my daughter loves them! I do wish that I got a reminder the week before my auto ship went out, so I could adjust if needed

  • It was a rough start not sure if my grandson would take the vitamins. He is very picky!! He loved them & we are ready for our second order.

    Received a free product from Hiya
  • My daughter loves the taste, it was even better when she requested just one flavor and Hiya easily accommodated that. These are less sugar than gummies and have so many good nutrients in them.

    No
  • Has really seemed to help my daughter, we have been taking it since November and she seems to have much better rebounds from illnesses and they usually aren't as severe. And the Hiya support team is top notch, very responsive to request.

  • My kiddo has been very picky with what he eats lately. I decided to give Hiya a try due to the clean ingredients. My son absolutely loves the taste and loves that he got to decorate the bottle. Great product and great taste!!

    Received a free product from Hiya