Hiya reviews and discussion

4.9

97% of reviewers would recommend to a friend

Reviews mention

  • Clean ingredient formulations
  • Kid‑approved flavors and textures
  • Melatonin‑free sleep support
  • Refillable, eco‑friendly packaging
  • Occasional chalky tablet texture
  • Inconsistent flavor enjoyment
  • Standard multi lacks iron
  • Subscription management frustrations

Hiya earns largely positive reviews as a kids’ supplement brand that works—parents report better sleep with Bedtime Essentials, improved regularity with the Probiotic, and fewer illnesses, while children eagerly take the chewable multivitamins and “chocolate milk” Daily Greens. Reviews also flag drawbacks: a chalky/sour taste for some flavors, occasional lack of iron in the multi, and frustration with subscriptions and cancellations.

AI summary based on Thingtesting reviews

1,223 reviews and posts

  • I love Hiya vitamins for my kids! Main reason is that they don't have all the added junk in them like dyes, additives, added sugars, and artificial junk. I did some research making sure my girls get the best vitamins! Their customer service was very friendly when I had a small issue. They fixed it immediately. The automatic delivery is a bonus too!

  • What I really love about Hiya is how easy and great the customer service is. My kids use the multivitamins and probiotics and love the flavors, except for one, so I shoot a quick email over, get a super fast response and they were able to customize my packs to not include that one flavor. I feel really good giving these to my kids knowing they are filled with stuff their bodies need and nothing they don’t.

    Received a free product from Hiya
  • Ordered the multivitamin and probiotic for our daughter at age 2- she’s been taking them for a year now. I love the ingredients, quality of ingredients and knowing my daughter is getting an extra dose of the good stuff when her diet is off for the day. We recently started the sleep vitamin- I love that it’s free from melatonin, it helps her wind down at the end of the day. My favorite part is that she enjoys the taste and asks for them- if we don’t remember, she does. Also really appreciate the customer service- they are incredibly easy to work with and very prompt with responses.

  • I got the multivitamin since I know my son does not eat enough veggies and fruits in his day. He also has a hard time focusing in class and gets easily distracted. He’s been taking the vitamin daily and he sees a difference in the classroom (and I haven’t gotten an email home saying he’s distracting others still). He comes home every day saying he has had a great day and was good! I’m glad I found this vitamin for him. And he actually enjoys taking it and says it taste good, he is picky when it comes to flavor of vitamins!

    Monthly discount
  • I love the quality of the products and amazing costumer service.

  • Great customer service. Love the product. Wish the pouches were compostable

    Received a free product from Hiya
  • Kids wouldn’t eat after sampling 1.mom& dad tried & they taste like chalky vomit.worst thing is-they trick u into believing it’s a 1x purchase.it’s a monthly program & you won’t realize until they’ve charged you a ridiculous $$$,& there’s no easy way to cancel.emailed company &they said oh well too late we shipped/charged you already (without email to even confirm prior).shady practice, nasty taste.thankfully my credit card company appreciates my business as they fixed this scam of a company.i’d never “join”a membership unless it was a good product that we enjoyed.kids spit it out so did adults.

  • I was looking for a clean methylated children’s vitamin for my kids and Hiya was great. My kids loved them. I was also highly impressed with customer service. They replied quickly and helped with my concern.

  • I LOVE Hiya multivitamins and probiotic for my kids. Since we started taking these vitamins we have seen fewer illnesses and improved attendance at school! The customer service is everything you could hope for. They are prompt and helpful, and they value their customers. I am so thankful we found this company!

  • My kids love the probiotic and multivitamin. They definitely seem to have not been getting sick as often as normal. They love the taste, and I love the outcome of having healthy children 😊 5 out of 5!

  • We love Hiya. We got it for our oldest daughter right when she turned 2 and every morning she asks for her vitamins (specifically the pink ones). She loves them and always comes up with some creative to flavors that she thinks they are. As parents we love the fact that we can give our kids vitamins knowing that there is none of the junk in them from other major vitamin brands.

  • I switched my kids over to these vitamins after a rough winter of constantly getting sick. While they still got the occasional cold, the duration and severity of their ill times felt significantly less then what it had been after switching. My kids are okay with the flavor commenting that while the flavors aren't bad they are strong. We just switched from variety flavors or just th yellow one as that is their preferred one. I was able to make this flavor switch through a quick message with customer support who was very helpful and timely in their response. We also like that for my daughter, who has an expander, these aren't gummies that could potentially get stuck in or bend her wires. The price is a bit high, especially for families of multiple children, but given the positive experience we've had that higher price for what must be higher quality and more effective ingredients feels worth it.

    Friends with Hiya
  • My three year old loves the Hiya multivitamin. He asks for it everyday. And I know he is getting the vitamins his body needs each day. I rely on these because he can be such a picky eater. Their customer service is also 5 star. Anytime I’ve ever reached out, they were quick to respond and very helpful and polite.

    Received a free product from Hiya
  • Hiya has been the best for my autistic son. After trying multiple brands this is the only one he will take and he loves them. He takes the multi vitamin, probiotics and sleep. So glad I found Hiya!!

    Customer
  • My kids love these vitamins and I love that they are complete and have no sugar! The packaging, stickers, little activity included—all very thoughtful and cute.

  • My granddaughter is a very picky eater. Hiya vitamins keeps her healthy and flourishing mentally and physically. She loves the taste, so it's a win win for us all!

  • We have been using Hiya for several months now and I am a fan! My 7 year old loves the taste and gladly eats it everyday. I love that we can customize and pick which flavors we want in our subscription. We did all pink and red in ours which is my daughter's favorite flavors. I also love that it automatically ships so it gives me one less thing to think about and have to remember to buy. The packaging is cute and I also like that they're not gummies so it's better for their teeth and less prone to cavities. The website is easy to use and also their customer support is very friendly, responsive and easy to get in contact with. I highly recommend Hiya to any parent looking for a great multivitamin for their child. Although it is a tad bit more expensive than other children's vitamins, I feel like it's worth the money for all the above reasons.

  • I love everything about Hiya! All natural, yummy, and actually “good for you!” My kids love them and that’s saying something because they are so picky. I’m excited to try out the new multivitamin +iron for my daughter! Customer service is incredible!!

    Received a free product from Hiya
  • My kids love these vitamins. It has become part of our daily routine for them and they look forward to it. Grateful to have a healthy option to maintain quality health for our family

  • I wanted to provide my daughter with daily vitamins. It was a long search but I was so happy to find Hiya. They are not super sweet. Not gummies and my daughter's loves them. She is always excited to take them. Now I know she is getting the daily amount of vitamins she needs. Hiya is kind enough to personalize flavors! Customer service is amazing and prompt! We accidently broke our vitamin container and I reached out to buy a new one, but they were find enough to send me one free of charge! Hiya is great!