Hiya reviews and discussion

4.9

97% of reviewers would recommend to a friend

Reviews mention

  • Clean, no‑sugar formulations
  • Customizable kid‑friendly flavors
  • Refillable glass bottle design
  • Responsive, accommodating support
  • Mixed flavor, chalky texture
  • Challenging subscription management
  • Occasional bedtime adverse reaction
  • Chewable vitamins cavity concern

Hiya impresses in reviews as an effective, kid‑approved vitamin and supplement brand that many parents say reduces illnesses, improves sleep and digestion, and avoids sugary gummies—though taste can polarize and subscriptions feel cumbersome to cancel. Reviews of Hiya praise clean, no‑sugar formulas, customizable flavors, and engaging refillable glass bottles, while noting occasional adverse reactions to the Bedtime pill, cavity concerns with chewables, high price perceptions, and website/subscription frustrations.

AI summary based on Thingtesting reviews

1,155 reviews and posts

  • Customer service has been top notch! Where else can you customize your order with any other company at any time? Very rare these days. My daughter loves these vitamins and I swear she has been healthier than all her peers at daycare. It makes me feel better knowing she is getting a good portion of her vitamins and minerals each day especially with a erratic toddler diet that changes day to day. Love this brand!

  • We recently started Hiya multi-vitamins along with the probiotics. My kids struggled with some of the flavors. I reached out to the customer service and they were so helpful. They were very prompt with their responses, and offered solutions that will help my kids take their daily vitamins without fuss! They were able to customize their packs to the flavor they prefer. They go above and beyond! 5 stars!

  • My kids have been taking these vitamins for years and we truly love the clean, healthy products Hiya offers! We truly believe it makes a difference in keeping sickness at bay and the best part.. my kids love them. We especially love that we can customize the flavors that come in our multivitamin. Highly recommend!

  • From day one the customer service has been great. Somehow, I ordered twice what I needed and Hiya contacted me to see if I needed this much product, fixed the order and gave me a refund on what I ordered extra. My granddaughter who is five an extremely picky takes these products with no hassle or issues. I would recommend these products and this company to anyone that will listen. Thank you Hiya for going above and beyond to make everyone's life healthier and easier.

  • Initially my kiddos were not too fond of the taste. They don’t taste bad, they were just used to the sugary vitamins we used to purchase. I did notice they like certain flavors as they come in a variety depending on the vitamin/probiotic. I reached out to customer service and they are able to customize flavors based on your kids favorites. Highly recommend and will continue with our subscription.

  • My daughter loves the taste and when I forget she remembers that she needs to take her vitamin! Not to mention I’ve noticed a huge change in her tantrums, they aren’t as crazy and I know it’s the vitamins because we had to postpone use to take an antibiotic (she gets constipated easily and the pharmacist recommended to stop any other vitamins to help with any binding they may cause) and the tantrums were insane. Long story short we love HIYA! 💜

  • My daughters love Hiya! I love how you’re able to choose your favorite flavor that has definitely help my daughters look forward to taking them everyday! The bedtime essentials are a hit!!!! I would struggle to put my daughters to sleep now they are out in 10 mins and sleep throughout the whole night! Also, there are no longer grouchy in the morning! Very thankful I have found a healthy vitamin, probiotic, and sleep essential with absolutely everything my daughters need all in one place!

  • The customer service from the Hiya Support team is top notch! Their responses are prompt and personal. They go above and beyond to make sure they're customers are happy. My kids love the vitamins and they allowed the flavors to be customized for their individual preferences! I am so impressed!

  • We were new to Hiya and ordered the multivitamin and the probiotic chewable. My son is pickier than most when it comes to vitamins so had my doubts. The packaging is adorable and he loved all the probiotic flavors but only one or two of the multivitamins. Hiya customer service was amazing and let me customize my order to include only the flavor he liked to keep him on track with taking his vitamins. Thank you Hiya!

  • My daughter likes these vitamins but let me tell you, they make it difficult to skip, change or cancel your subscription. You have to contact them to make any changes. And after being with them for a year, all of a sudden my script went up $5 without notice. My invoice says, x$30 a month and then right underneath is the actual charge for &35 a month plus tax for a whooping $37.80 a month. They’re fucking nuts. Just skip this brand. They only want your money. Not worth it.

  • My kids love the multivitamins, but prefer some flavors/colors over others! When reaching out to customer service they were able to quickly help me update my payment information and send out my refills earlier than expected. They also accommodated my request for refills of only certain flavors/colors. When I asked about adding on a bottle for my son, since he’s reached the age of wanting things with his own name, they just sent me one for him at no charge! I am very impressed by their prompt handling and care for their customers!

  • This vitamin brand is the only vitamins we would consider buying for our kids now! We love how transparent the ingredients are. Delicious taste and cute little container to keep them in! Customer support is also amazing and quick with responding.

  • My toddler loves these. I use the powdered vitamin I put it in his water, and it taste like juice.

  • My girls love their Hiya probiotics and multivitamins. I’ve noticed improvement with their mood, bowel movements, as well as their skin. My youngest has had skin issues in the past, but since I started her on probiotics, her skin (because of her healthier gut) has cleared up. Try them, sometimes I even eat them :) For future, I’d like to be able to manage my subscription myself versus having to email customer service. Although, they are always wonderful! But still an extra step/extra time.

  • Love these multivitamins! I was over the high sugar content in traditional kid vitamins and found this as a great alternative. The customer service at Hiya is the best!!! My kids love two of the flavors and Hiya is able to customize my order to receive just those!

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  • My son just turn 2 and he has been using Hiya for about 6 months after a doctor recommended he start a probiotic. He loves them! And we love how they are formulated without any of the bad stuff. Can’t wait to get him started on the vitamins too! I also love their customer support. When we originally subscribed to monthly refills, we accidentally subscribed twice and they immediately reached out (15 minutes after we placed our order) to help solve this issue that we didn’t even know was a problem. Their responses are timely and they are always trying to support their customers!

  • Love the vitamins. My kids have been very healthy since starting them and they love the taste.

  • My child is very picky with taste and texture but he is loving Hiya! I feel good that he is getting the extra vitamins and probiotics he needs!

  • Hiya's multivitamin has been a game-changer for us! Dealing with a selective eater, this has been a great addition. I appreciate the absence of any added ingredients, and the fact that it includes whole foods makes it even more commendable. High quality! Definitely recommend!

    Received a free product from Hiya
  • At first my little one didn’t like the taste of the vitamin, I contacted Hiya and they resolved the issue. I’m a satisfied customer!