Hiya reviews and discussion

4.9

97% of reviewers would recommend to a friend

Reviews mention

  • Clean ingredient formulations
  • Kid‑approved flavors and textures
  • Melatonin‑free sleep support
  • Refillable, eco‑friendly packaging
  • Occasional chalky tablet texture
  • Inconsistent flavor enjoyment
  • Standard multi lacks iron
  • Subscription management frustrations

Hiya earns largely positive reviews as a kids’ supplement brand that works—parents report better sleep with Bedtime Essentials, improved regularity with the Probiotic, and fewer illnesses, while children eagerly take the chewable multivitamins and “chocolate milk” Daily Greens. Reviews also flag drawbacks: a chalky/sour taste for some flavors, occasional lack of iron in the multi, and frustration with subscriptions and cancellations.

AI summary based on Thingtesting reviews

1,223 reviews and posts

  • I love the brand, the ingredients, and my daughter loves the taste, colors, and feels the benefits! We look forward to the sustainable packaging and refilling our glass bottle every month.

  • Customer service was wonderful! The team was encouraging and provided many options to help trouble shoot our transition to a new vitamin. Highly recommend their products and their customer service team is unmatched!

  • A friend with three kiddos recommended this brand. I was thinking I should supplement my eldest son’s nutrition because he doesn’t always love his veggies. I checked it out and was leery at first of the subscription plan, but now I think it’s brilliant because he’ll never have a lapse in nutrition. I love that it’s clean and dye and sugar-free. Surprisingly, that’s so hard to find for kids’ food these days. My son gobbles the chews up. Will get my other guy on them when he turns two.

  • These are vitamins my 3 year old loves to take and I feel good about the nutrients they provide! Their customer service is amazing! My child prefers a specific flavor, so they only send us that flavor so I no longer have to dig for the correct color each morning! I am so happy to have found a vitamin that not only is better for my child, but that he also is willing to take!

  • My son absolutely loves taking his vitamin which is a huge win! I’m happy to have found a vitamin that skips all the junk and extra sugars and just gives kids what they need. Hiya was even kind enough to personalize the color/flavor which will make it that much easier for my son to take his vitamin. Great customer service and support— honestly couldn’t ask for anything better from the Hiya team, they’re great!

  • I was giving my kids the gummy vitamins however with my kids sensitive teeth, and still learning to brush properly, gummies were not the answer. Trying to find another vitamin without all the sugar and gunk that they add in I thought was almost impossible. Plus, with my picky eaters - finding a flavor they like - it’s like finding a needle in a haystack. They LOVE Hiya vitamins! So glad to have found a vitamin that they love, and gives them all the extra benefits that all healthy foods provide, because they are the pickiest eaters! Plus with the nighttime vitamins, they have been sleeping so much better! They don’t wake up so cranky all the time anymore.

    Received a free product from Hiya
  • I have been looking for a vitamin for my son to help him sleep , that not have melatonin , something natural and I tried a lot and anyone could help him go to sleep like hiya bed essentials vitamin. Recommended.

    Costumer
  • My toddler asks for his “vittey” first thing every morning so it must taste good! I love that I can provide him high quality vitamins at an affordable price. And to top it off, wonderful customer service.

    Received a free product from Hiya
  • First off, I just want to mention the excellent & very responsive customer service. My son is a picky eater and didn’t take to all of the different flavors of the multivitamin. I had contacted support to cancel but instead of just writing me off, they offered alternative options like customizing flavors! Genius! As for the product itself, I’ve been trying to avoid gummies and added sugar so this seemed to fit the bill. It is a bit pricy, and I can see how a monthly subscription can quickly add up if you have multiple kids, but as a first time mama trying to prioritize my child’s nutrition/development, I feel like it’s a fair price for a product that I believe in.

  • Love this brand! Started these to avoid junk and sugar. Both kids ask for these every morning. Can’t wait to try other varieties they offer next. -Mom of toddlers

  • I love that these vitamins don’t have all of the artificial things that many others do. I also love that they are not gummy and I only need to give my kids one a day. They are a little pricy, but seem to be worth it so far.

    Received a free product from Hiya
  • We love Hyia products! Not only are their products amazing, but their customer service is even better. They make their priorities for children’s health known and that is important to me as a mom of 2. My kiddos are excited for their vitamins each day!

  • I love Hiya! The customer service is incredible. I know every time I reach out with a question or request to pause my subscription, I will get a speedy response. My son loves his vitamins and I feel happy knowing that my picky eater is still getting the nutrients he needs.

  • Our littlest one (4yo) has been sick literally since she was born. We had to put her in daycare, because mom was working full time since she was 2 months old and it started getting so bad, when she turned 3, we stopped her and mom had to stay home. Sickness after sickness...it was exhausting for us as parents and her suffering symptoms. I (mom) have heard about Hiya and honestly brushed them off as "another expensive fad vitamin". After a very exhausting stint of sicknesses around the holidays, I decided to bite the bullet and try them. Our little one hasn't been sick at all for 3 monts! We are super excited and new believers in the amaizngness of Hiya!

  • My kids love these vitamins and make me feel great that they are getting the supplements their little bodies need without all the extra chemicals and sugars that most other brands on the shelf contain. I also love I can email their support inbox at any time to pull forward or push back the next refill without having to remember my password and login to my account!

    User
  • Great for helping my kids get a full nights rest

  • We love our hiya vitamins! We recently noticed the taste of the vitamins changed (for one of my children’s preferences) and I reached out to the company. They responded quickly with different options to accommodate our needs. We opted to have one specific flavor in our packages versus the multi flavor packs. So customer services definitely gets 5 stars! We also love that the vitamins have no added junk and I feel comfortable giving these to my kiddos. Thanks Hiya!

    Received a free product from Hiya
  • Overall Hiya had been a great brand to work with. Their customer service is fast, friendly, and efficient. I like that their vitamins aren't full of the junk that regular store-bought vitamins have, though I wish they came in a more chewable format (like a gummy) and less like a hard candy (like Smarties). The flavors must be great because my son looks forward to taking his vitamin every day!

  • We LOVE Hiya! I have seen my children become healthier and happier since switching from the sugary gummy vitamins to these. A huge bonus is that they will even allow some customization of the flavors if your child happens to dislike a specific flavor(s). This was a HUGE bonus to help get everyone on board with LOVING them.

  • My three year old loves the multivitamin and probiotic. Highly recommend!