Hiya reviews and discussion

4.9

97% of reviewers would recommend to a friend

Reviews mention

  • Clean ingredient formulations
  • Kid‑approved flavors and textures
  • Melatonin‑free sleep support
  • Refillable, eco‑friendly packaging
  • Occasional chalky tablet texture
  • Inconsistent flavor enjoyment
  • Standard multi lacks iron
  • Subscription management frustrations

Hiya earns largely positive reviews as a kids’ supplement brand that works—parents report better sleep with Bedtime Essentials, improved regularity with the Probiotic, and fewer illnesses, while children eagerly take the chewable multivitamins and “chocolate milk” Daily Greens. Reviews also flag drawbacks: a chalky/sour taste for some flavors, occasional lack of iron in the multi, and frustration with subscriptions and cancellations.

AI summary based on Thingtesting reviews

1,223 reviews and posts

  • I and my toddler love Hiya Multi Vitamins. They have all the good stuff he needs without sugar or a gummy texture that would stick to his teeth. He even reminds me to give him his vitamin. He likes all three favors but his favorite is the yellow tropical. Hiya is willing to send us a custom assortment with more tropical than the berry or green apple. Awesome customer service, they know how to make a toddler happy! Highly recommend!

  • The vitamins are super clean and my son loves them! Fast customer service and easy to manage subscriptions :)

  • My kids love the powder version! Such an easy way to get good vitamins into them when they are picky eaters

  • I bought these kids vitamins because it’s sugar free, an alternative to gummies, and it provides all the nutrients they need on a daily basis. The original order came with different flavors which one of my kids was not a fan of, but once I contacted customer service, they quickly provided me the option to select one flavor. It has been a better option for my kids. I recommend you at least give it try and see how it works out as a vitamin option for your kids.

  • The multi vitamins are our favorites. My selective eater needs the extra help and she enjoys the flavor. We’d tried dozens of other brands but this is the clear winner. I love that it’s not full of sugar too.

  • My kids hated taken vitamins in the morning. Now with Hiya it’s no problem at all. They enjoy the taste and love the personalized containers.

  • My children loved decorating the glass bottles and love the taste.

  • Customer service is excellent, as well as the fast shipping and overall product. My daughter hates taking vitamins, but doesn’t mind the Hiya brand and reminds me she needs to take them. They will customize a specific flavor if that’s what they prefer. The automatic shipping is convenient as well!

  • Hiya has the best quality, best tasting, and most environmentally packaged product of children's vitamins. I love that they have probiotics and other bonus formulas (sleep!) as well. I won't be going back to any gummy variety because Hiya is so amazing!

  • My son not only really likes these vitamins, but they help him each day. He is on the autism spectrum and the Night time supplement especially helps him wind down in the evenings without the melatonin (a pretty strong hormone). Their customer service is also fantastic and clearly concerned with getting getting their healthy products into the hands of children. I also really like that they give you a re-usable glass bottle to cut down on waste month-to-month.

  • Our daughter loves these vitamins! So far she prefers red but it is possibly the pink ones lol. Hiya customized our next order so we only receive red and pink! Super handy perk with this company.

    Received a free product from Hiya
  • My kids love these vitamins!!!

  • This is my second time subscribing to Hiya. The first time I noticed a huge difference in my kiddos, but the only problem was my kids did not like the taste and refused to eat them. After seeing I could pick 1 flavor that each child liked, I decided to give it another shot. I love that these don’t have any of the yuck stuff like most children’s vitamins. And they are getting nutrients that they need. Let’s be honest kids diets aren’t always the best or easiest to figure out. I feel great knowing they are getting what they need daily. The customer service at Hiya is wonderful. They respond in a very timely manner and are very knowledgeable. I highly recommend them!

  • My kids love the Hiya vitamins. They are usually very picky with taking any medicine and they love all the different flavors to choose from and get excited every night to choose one to eat. I am also very happy with the service.

  • My daughter has loved taking her multivitamin after we switched to hiya. The cute bottle she was able to decorate herself with the stickers and the different colored vitamins keeps her interested every morning.

  • My 3yo daughter loves her Hiya multivitamin and I feel confident giving it to her every morning knowing it’s free from sugar, gummy junk, & GMOs! It was the vitamin most recommended by both our pediatrician and our naturopathic doctor. Excellent customer service as well. Highly recommend giving them a try!

  • We started with Hiya due to my son having irregular bowels. I wanted something with clean ingredients and no gummies. Hiya probiotics have completely fixed my son’s issues for over 3 months.

  • My kids like the multivitamins ok but loved decorating the bottle. They do love the bedtime vitamins. Definitely winds them down before bedtime. I trust the ingredients in these more than other brands.

    Received a free product from Hiya
  • My kids have been taking Hiya for almost a year now and love them ! We are very pleased and highly recommend to anyone who asks us about kids multi vitamins!

  • We love Hiya products. We’ve been using them for our son for 3 years now. We know that we can rely on Hiya to give my son who has MTHFR with quality ingredients his body needs.

    Customer