Hiya reviews and discussion

4.8

97% of reviewers would recommend to a friend

Reviews mention

  • Sugar-free, clean formulations
  • Teeth-friendly, non-gummy format
  • Customizable, kid-approved flavors
  • Elegant, eco-minded glass packaging
  • Occasional chalky tablet texture
  • Divisive flavor intensity
  • Breakable glass vitamin bottles
  • Subscription cancellation frustrations

Hiya earns overwhelmingly positive reviews for clean, no-sugar kids’ vitamins that many parents say improve mood, sleep, bowel regularity, and immune resilience, while avoiding gummy residue on teeth. Reviews also flag drawbacks: some children dislike certain flavors or the chalky texture, glass bottles can shatter, and several users report a difficult cancellation process and high cost.

AI summary based on Thingtesting reviews

1,126 reviews and posts

  • We have previously used powder/mix-in probiotics for our son but as he is almost 4, I wanted to find a chewable option, along with a multivitamin that he would actually eat. We’ve tried multiple brands of the gummies and he has gagged on most and flat out refused others. I was very drawn to this brand for the 1 a day part, the lack of gummies and all the added sugar, as well as how simple it seemed. So far, so good! It’s been 2 weeks and he’s taken both the probiotic and the multivitamin every day without complaint. Both are gentle on his stomach and since he has food allergies, it’s nice not worrying about any allergens in these products. He prefers the yellow/tropical flavor in both so I reached out to customer service and they responded quickly and were happy to adjust our subscription so that next month they’ll all be the yellow- it couldn’t have been simpler! Bonus points that the jars are glass and reusable and that they come with stickers, he had a blast decorating them!

  • We are one month in and so far enjoying everything about this company. Customer service is absolutely amazing!

  • My daughter (2.5 years old) is a super picky eating. She LOVES both the multi-vitamin and the probiotic. We've been using it for about 3 weeks so far. It's now part of our daily routine, she loves to pick out her flavor each morning! I noticed she truly disliked one flavor, the customer service team was awesome and altered my order to omit that flavor moving forward! If you have a picky eater I would definitely give these a try!

  • My kids love the taste, and I love the ingredients. The customer service is absolutely outstanding :)

    Received a free product from Hiya
  • Vitamins that actually taste like fruits and veggies were what they were made with. We have four young elementary age kids and have tried so many different vitamins over the last decade for them. We’ve never found a vitamin like this that doesn’t taste like it’s just filled with fillers, it really does taste like it’s just fruits and veggies. For young children, this is such an important factor in being sure they’re actually going to take it and not just sneak it in the trash. Hiya provides a great tasting vitamin that my kids are excited to take each day. Since starting Hiya I’ve noticed my kids energy levels up, less sluggish and I really do believe this is due to their vitamin levels now being sufficient. This is a product you can trust and a company that really does care about the health of children.

  • Best customer service!! They responded to my request quickly. Also best vitamins for kids!! My granddaughter loves them!! I highly recommend Hiya!!

  • Excellent and responsive costumer service. They were also willing to customize our deliveries to provide the flavors our kids enjoyed. Thank you Hiya!

  • My son really likes these and looks forward to taking them each day. They are a little pricey, but we plan to continue with this company. Customer service is also very helpful.

  • I LOVE the products! My son loves the vitamins and probiotics, they taste good. He also loves the stickers and the coloring pages that come each month. I love the colorful glass bottles that are child proof. The customer service has been AMAZING! Seriously worth it.

  • My son loves these! They’ve truly helped with him Not getting a lot of sicknesses from school! My daughter didn’t care for the flavors, but it has also helped her!

  • Both my 6 and 2 year boys love Hiya so far. They have been taking the probiotic for 6 months now and I can safely say that we have seen an increase in their appetite. My 2 year old specifically has been a very picky eater, but with the probiotics he's been trying different foods. My 6 year old's behavior has definitely seen an improvement as well. I have recommended Hiya to friends and family. We are super happy so far and my boys love the berry flavor!

  • I noticed a dramatic change in my kids behavior. I eliminated the gummies they were taking for vitamins and replaced them with hiya probiotics, multi-vitamins, and nighttime aid. I do wish the prices were a little bit lower but I am glad they are getting the vitamins they need. They are also starting to be less of a picky eaters.

  • Really love the quality ingredients and customer service responsiveness. My toddler loves the flavor which is a must. When I almost canceled because the price was too much for us, they offered a discount to meet halfway and keep us as a customer. So far I really like this company and their products. Would definitely recommend trying it out!

    Received a free product from Hiya
  • After much research, I chose guys for my boys because it’s made with real ingredients instead of synthetic. I also love that they’re not gummy. My boys love the flavor as well!

    Friends with Hiya
  • I looked into this vitamin because I was looking for a vitamin without any junk in it. I love that they will remove any flavors that your kid doesn’t like and so far my son absolutely loves taking his vitamin.

  • We love these vitamins! Our girls (5 & 3) have been using them for months! They never mind the taste of them and I truly feel they have been sick much less frequently since starting these vitamins. I can't wait until my youngest turns 2 and can start using them as well! Customer service was also extremely accommodating and quick to respond! As a mom of 3, I highly recommend!

  • I think this brand has excellent quality and was recommended by a registered dietitian that we trust.

    N/A no relationship
  • These are the only vitamins I’ve been able to get my picky toddler to eat. He won’t take gummy or liquid vitamins but he eats these with no problem. They also loved decorating the containers.

  • The packaging was great and interactive. My kids who in the past took other gummies very easily did Not take to these and refused to take them for a week would spit it out, after a week they got used to it and now request them

  • My kids love them and ask for their vitamins every morning! I love that they aren’t gummy and full of sugar!