Hiya reviews and discussion

4.9

97% of reviewers would recommend to a friend

Reviews mention

  • Clean, no‑sugar formulations
  • Customizable kid‑friendly flavors
  • Refillable glass bottle design
  • Responsive, accommodating support
  • Mixed flavor, chalky texture
  • Challenging subscription management
  • Occasional bedtime adverse reaction
  • Chewable vitamins cavity concern

Hiya impresses in reviews as an effective, kid‑approved vitamin and supplement brand that many parents say reduces illnesses, improves sleep and digestion, and avoids sugary gummies—though taste can polarize and subscriptions feel cumbersome to cancel. Reviews of Hiya praise clean, no‑sugar formulas, customizable flavors, and engaging refillable glass bottles, while noting occasional adverse reactions to the Bedtime pill, cavity concerns with chewables, high price perceptions, and website/subscription frustrations.

AI summary based on Thingtesting reviews

1,155 reviews and posts

  • Hiya vitamins and probiotics are amazing! My son loves them! I’ve also noticed that my son doesn’t have stomach problems and the probiotics seem to be working perfect for him.

  • My daughter is a super picky eater. Was borderline anemic so iron was recommended to us. She had bruising, was angry a lot and dark circles under her eyes. Doctor felt it was all related. Did a bunch of research and chose hiya's iron. Within a week she was super happy, no bruises and no more dark circles. We are so happy with the outcome!!

  • My kids seemed to always get sick, at least once a month. Since taking Hiya vitamins, morning and night, they haven’t gotten sick once!! Totally worth it!!!

    Received a free product from Hiya
  • After learning about the harms of ultra-processed ingredients (commonly found in vitamins), I wanted to find a multivitamin supplement for my toddler with as few artificial ingredients as possible. Hiya seems to be just that and my toddler actually loves the taste. We give it to him as his "treat" when he potties.

    Received a free product from Hiya
  • My daughter really enjoys these vitamins. I see a noticeable difference when we are good about taking the vitamins or miss a ton of days.

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  • Our family loves these vitamins ! Highly recommend ! Taste great and the kids are excited to take their vitamins

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  • The vitamins are great- and the customer service has gone above and beyond with any questions! Very personable and generous.

  • Fantastic customer service - quick, compassionate & accommodating! Rare to find customer service like this these days! Thank you HIYA!

  • We use the multivitamin and probiotics. My 3 year old is obsessed with these. So much so that anytime she is resisting bedtime I bribe her with the vitamins and she runs upstairs. Lol I love that they don’t have any sugar but still taste good and she is overall healthy in general but didn’t get sick at all this past winter.

  • The multivitamins are made in a way that actually makes kids look forward to taking them while also not being detrimental for their teeth. My son gets so excited every night to take them before brushing his teeth. I’ve always been worried about my son not getting enough nutrients but with this multivitamin I can rest assured knowing it will help round off whatever he isn’t getting from his daily food. Aside from the product itself being amazing, the customer service is unlike any other brand, they truly do care about every single customer and it shows.

    Received a free product from Hiya
  • Just started giving my son. He isn’t used to taking anything so I crush it into his water and he loves it.

  • Hiya has been amazing from their customer service to their tasty vitamins my kids love. Every day when I call my kids into the kitchen because the “vitamin shop” is open they come running to get their daily vitamin from their personalized bottle. I feel great as a parent knowing what my kids are intaking is nothing but the best.

    Received a free product from Hiya
  • All of my interactions with Hiya and their customer service has been exceptional and timely! I am impressed and love the benefits my kiddos are getting from their quality products!

  • My son has been on standard gummy vitamin for years, and we recently discovered after his pediatrician did Genesite testing he has a folic acid conversion mutation (MTHFR C677T) which impedes proper synthesis of this essential vitamin. After doing some lengthy research I came across Hiya, and was impressed. Hiya not only has an excellent source of all the RDA for vitamins/minerals kids need, but their folate is present as calcium L-5-methyletrahydrofolate which has better bioavailability/absorption. They came in a fun glass jar with personalized stickers, and the monthly refill pouches come in a timely manner. He likes the berry flavor the best!

  • It’s so refreshing to find a brand for your kids without all of the nasty additives but actually works! My child loves the taste and I can tell a difference in several areas when we are consistently taking the vitamins. They care about keeping customers and maintaining good relationships. Definitely recommend these vitamins!

  • My 2 year old son as had some autoimmune issues, and bloodwork revealed that he also had unexplained low white bloodcells as well as some other bloodwork that was out of whack. Well, I had heard about Hiya and how some of the vitamins could help with low WBC counts. So I gave the multivitamin and the probiotic a try. Ever since starting Hiya, he hasn't had any issues with his bloodwork! It's all back to normal, and he hasn't had any flare-up of his autoimmune condition in many months! I'm very thankful for Hiya vitamins for my toddler!

  • The multi vitamins have done wonders for my kids! I love that they are dye free and not a gummy. My daughter has gone from a SUPER picky eater to now wanting to eat everything. And her timing to fall asleep has gone from an hour to just 20 minutes! The customer service is also amazing!! They truly care and want to help in anyway they can. I definitely recommend Hiya for anyone looking to make the switch!

  • My kids use both the probiotic and multvitamins from Hiya. There are so many things about this company that I really enjoy. I appreciate and value the ingredients they choose to use in their products, I love that they send refills instead of having to dispose of plastic containers each month. My kids loved decorating their bottles! Something else that I have really appreciated about Hiya is that when I need to adjust my subscription, I am able to email them and they have such a quick response time and are so accommodating and helpful.

  • My son was struggling with paying attention in school and the outbursts at home were out of control. The Hiya multivitamins, pre & pro biotic have made a big difference. He also takes the nighttime supplement. He’s been sleeping better and it has helped his overall mood. Customer support is amazing with any questions or concerns as well!

  • Not only do my kids love these vitamins, but each time we need to interact with customer support, they are so incredibly helpful. Once, we broke a bottle on accident and they shipped us a new bottle for free and even expressed concern that no one got hurt! Then we I needed to change my address and struggled with the website, they helped me out so quickly. I feel like all I need to do is send a quick message and a real person is helping me! I’m so grateful for the support they offer.