Hiya reviews and discussion

4.8

97% of reviewers would recommend to a friend

Reviews mention

  • Sugar-free, clean formulations
  • Teeth-friendly, non-gummy format
  • Customizable, kid-approved flavors
  • Elegant, eco-minded glass packaging
  • Occasional chalky tablet texture
  • Divisive flavor intensity
  • Breakable glass vitamin bottles
  • Subscription cancellation frustrations

Hiya earns overwhelmingly positive reviews for clean, no-sugar kids’ vitamins that many parents say improve mood, sleep, bowel regularity, and immune resilience, while avoiding gummy residue on teeth. Reviews also flag drawbacks: some children dislike certain flavors or the chalky texture, glass bottles can shatter, and several users report a difficult cancellation process and high cost.

AI summary based on Thingtesting reviews

1,126 reviews and posts

  • The multivitamins are made in a way that actually makes kids look forward to taking them while also not being detrimental for their teeth. My son gets so excited every night to take them before brushing his teeth. I’ve always been worried about my son not getting enough nutrients but with this multivitamin I can rest assured knowing it will help round off whatever he isn’t getting from his daily food. Aside from the product itself being amazing, the customer service is unlike any other brand, they truly do care about every single customer and it shows.

    Received a free product from Hiya
  • Just started giving my son. He isn’t used to taking anything so I crush it into his water and he loves it.

  • Hiya has been amazing from their customer service to their tasty vitamins my kids love. Every day when I call my kids into the kitchen because the “vitamin shop” is open they come running to get their daily vitamin from their personalized bottle. I feel great as a parent knowing what my kids are intaking is nothing but the best.

    Received a free product from Hiya
  • All of my interactions with Hiya and their customer service has been exceptional and timely! I am impressed and love the benefits my kiddos are getting from their quality products!

  • My son has been on standard gummy vitamin for years, and we recently discovered after his pediatrician did Genesite testing he has a folic acid conversion mutation (MTHFR C677T) which impedes proper synthesis of this essential vitamin. After doing some lengthy research I came across Hiya, and was impressed. Hiya not only has an excellent source of all the RDA for vitamins/minerals kids need, but their folate is present as calcium L-5-methyletrahydrofolate which has better bioavailability/absorption. They came in a fun glass jar with personalized stickers, and the monthly refill pouches come in a timely manner. He likes the berry flavor the best!

  • It’s so refreshing to find a brand for your kids without all of the nasty additives but actually works! My child loves the taste and I can tell a difference in several areas when we are consistently taking the vitamins. They care about keeping customers and maintaining good relationships. Definitely recommend these vitamins!

  • My 2 year old son as had some autoimmune issues, and bloodwork revealed that he also had unexplained low white bloodcells as well as some other bloodwork that was out of whack. Well, I had heard about Hiya and how some of the vitamins could help with low WBC counts. So I gave the multivitamin and the probiotic a try. Ever since starting Hiya, he hasn't had any issues with his bloodwork! It's all back to normal, and he hasn't had any flare-up of his autoimmune condition in many months! I'm very thankful for Hiya vitamins for my toddler!

  • The multi vitamins have done wonders for my kids! I love that they are dye free and not a gummy. My daughter has gone from a SUPER picky eater to now wanting to eat everything. And her timing to fall asleep has gone from an hour to just 20 minutes! The customer service is also amazing!! They truly care and want to help in anyway they can. I definitely recommend Hiya for anyone looking to make the switch!

  • My kids use both the probiotic and multvitamins from Hiya. There are so many things about this company that I really enjoy. I appreciate and value the ingredients they choose to use in their products, I love that they send refills instead of having to dispose of plastic containers each month. My kids loved decorating their bottles! Something else that I have really appreciated about Hiya is that when I need to adjust my subscription, I am able to email them and they have such a quick response time and are so accommodating and helpful.

  • My son was struggling with paying attention in school and the outbursts at home were out of control. The Hiya multivitamins, pre & pro biotic have made a big difference. He also takes the nighttime supplement. He’s been sleeping better and it has helped his overall mood. Customer support is amazing with any questions or concerns as well!

  • Not only do my kids love these vitamins, but each time we need to interact with customer support, they are so incredibly helpful. Once, we broke a bottle on accident and they shipped us a new bottle for free and even expressed concern that no one got hurt! Then we I needed to change my address and struggled with the website, they helped me out so quickly. I feel like all I need to do is send a quick message and a real person is helping me! I’m so grateful for the support they offer.

  • Great company. Very in-tune with its customers! The probiotic has helped my daughter with digestion issues and it tastes good

  • After doing a lot of research I landed on Hiya having the best multi vitamin for my three year old. Other vitamins on the market have too much sugar and not enough actual vitamins. For example, there is much more vitamin D in one Hiya chewable than any other brand I looked at which was my main focus when it came to my son. I also really like having refillable containers. I only wish I had found them sooner before trying gummies because my son does seem to like the gummy texture better than a chewable but still thinks Hiya tastes good.

  • My daughter love them and the company is great to work with. They help make sure you are getting exactly what you need.

  • My daughter has had tummy issues for a while and Hiya has made a huge difference in our every day lives. And when she didn't like the tropical flavor Hiya was wonderful enough to start sending just berry so that we was not wasting product or money!

  • My 2.5 year old LOVES these vitamins. She considers it her morning treat! She knows it’s a vitamin, but thinks it’s candy because it tastes so good! She had so much fun decorating her bottle and she loves to dump it out every morning to pick her color for the day! Thank you so much for a wholesome I feel confident giving my little one!

    Received a free product from Hiya
  • I’ve been looking for a multivitamin that has no added sugars or additional ingredients that are known to be bad (like red dye 40 etc). I came across Hiya and have heard good things so decided to give it a try. The multivitamins come in a jar of 3 “flavors” and they do ok with them but take to the green ones. Their customer service was phenomenal when I reached out asking if I could purchase just the green multivitamins and they were able to accommodate my request without any issue!

  • My 3 year old asks every morning to have his vitamin. They taste so good, he thinks they are a special treat, which means I can use them in toddler negotiations! Win/win: he loves them and I feel good about what’s going into his body. I think part of his attraction to them has been the thoughtful packaging that he got to customize. I’ve tasted them myself and they taste fresh and have a surprising amount of flavor! They aren’t hard to chew or super chalky. Customer service has also been great and very personal.

  • I’m so happy and blessed to found this vitamins and probiotics , I have a 4 years old daughter which she was a picky eater and also she had gastro issues since she was born, she had no energy and wanted to sleep all the time. Now she wants to eat all the time and no issues with her tummy! I highly recommend this vitamins and probiotics

  • I have to say, that my son was hesitant to try a non gummy vitamin. He put up some resistance however, he tried it! He LOVES them! Hiya gives you a trial in that first order to try all the flavors. My son prefers the one the best, and with a quick email, asking for just that flavor in my next order, it was done in MINUTES! No huge corporation would EVER! We LOVE Hiya! Thank you for being great! I know my son is getting the vitamins he needs, and I know I’m using a company I can trust!