Hiya reviews and discussion

4.9

97% of reviewers would recommend to a friend

Reviews mention

  • Clean ingredient formulations
  • Kid‑approved flavors and textures
  • Melatonin‑free sleep support
  • Refillable, eco‑friendly packaging
  • Occasional chalky tablet texture
  • Inconsistent flavor enjoyment
  • Standard multi lacks iron
  • Subscription management frustrations

Hiya earns largely positive reviews as a kids’ supplement brand that works—parents report better sleep with Bedtime Essentials, improved regularity with the Probiotic, and fewer illnesses, while children eagerly take the chewable multivitamins and “chocolate milk” Daily Greens. Reviews also flag drawbacks: a chalky/sour taste for some flavors, occasional lack of iron in the multi, and frustration with subscriptions and cancellations.

AI summary based on Thingtesting reviews

1,223 reviews and posts

  • The prices are very reasonable, and the customer service is excellent! I highly recommend giving this company a try.

  • We love Hiya! My daughter loves the flavors. It’s nice to know she is receiving things that may be missing from her diet in these delicious vitamins. Highly recommend!

  • We love to be part of the Hiya family! Our daughter tried all the flavors the first month and loved all of them. The second month she began to request only the “red” color. So I reached out to the company (on a Saturday) and the responded within 30 minutes. The customer support so beyond accommodating trying to help me make little miss happy. We love this product, the company, their mission, and the support they offer.

  • I absolutely love Hiya. My girls, ages 5 and 9, haven’t been sick as often. My 9 year old has been less moody and my 5 yr old is sleeping great since taking the nighttime Hiya pill. I also have had wonderful experiences with costumer service both times I reached out to them. I highly recommend Hiya!

    Facebook.
  • My daughter loved the multi sticks she was asking for more the next day ! Great way to boost her immune system

  • My kids love these. If I forget to give them their vitamins they quickly remind me! Thanks for making a product parents can trust!

  • My daughter loves these vitamins, and I love that they aren’t full of sugar and other artificial flavors. They even curated her refills to only include the flavors she likes.

  • I have used a number of toddler vitamins over the years and none compare to the HIYA family of vitamins. The ingredients are amazing, my kids love the taste, and they always look forward to “vitamin time”. So happy to have found a product that I feel 100% safe giving to my kids.

  • Hiya was recommended to me by a friend. My daughter had been getting sick a lot this winter and was taking daily OTC vitamins. She said her son hadn't gotten sick at all since he started to take these so I figured it was worth a shot. I started my daughter on the daily vitamins and the nighttime ones. She hasn't been sick once since taking them! Being a 7 year old getting her to take vitamins can be challenging especially since she's a picky eater. The daily vitamins come in a variety of colors and flavors and she only likes the cherry red ones. I REALLY want her to continue taking these so I emailed Hiya asking if they could put only the cherry red ones in her daily pack and they said yes! I was relieved and so thankful that they understood how children can be picky and only want certain flavors. Truly an amazing and accommodating company. I have already told all my parent friends about them! Thank you Hiya!!!

  • My child loves these vitamins and craves them every day now. So happy I found Hiya!

    Influencer for Hiya
  • It's the most cleanest and highest quality multivitamin for kids that I could find. It also tastes delicious!! My son loves it. Highly recommended!!

  • Very good chewable vitamin for kids. We also like the iron supplement. It doesn’t constipate. Kids love the taste and I like that it’s not a gummy.

  • My children like taking their daily vitamins now that we've started using Hiya. They seem healthier and happier overall. Another thing that really makes a difference is the little things. My kids look forward to the activity card that is included each month. The support team has also been very attentive and helpful!

  • My extremely picky 3 year old asks for his vitamins everyday. He takes the multi and probiotic and loves both. He prefers a specific flavor from each bottle and HIYA was kind enough to customize our order to include only those flavors. Their customer service team is always super responsive and helpful. I definitely recommend their products.

    Received a free product from Hiya
  • So far we have had a great experience with Hiya. We are switching from the leading gummy vitamins and are hopeful that this will be the ones we stick with. My daughter did have a complaint about one flavor, I emailed customer service and they quickly remedied the situation! Amazing customer service!

  • My 3 year old loves this vitamin and I love that it’s not a sugary gummy. She eats it everyday, no problem! I’ve researched kid vitamins and this seems to be one of the top rated and best choices!

  • I have nothing but great things to say about this company. They really care about people. They've personally worked with me on a couple occasions and I'm always left feeling grateful. My kids love their vitamin and look forward to it. It's a win win.

  • My kids like the vitamins. They love the different colors and that they were able to decorate their own bottles. Plus a parent win with clean ingredients.

    Received a free product from Hiya
  • I'm so glad I discovered Hiya Kids Multivitamin and Sleep Vitamin! As a parent, finding a product that not only supports my child's overall health but also promotes better sleep is a game-changer. Since starting these vitamins, I've noticed a significant improvement in my child's sleep patterns. They fall asleep faster and stay asleep longer, which means more restful nights for everyone in the family. Plus, knowing that they're getting essential vitamins and minerals they need during the day makes me feel confident about their health. I highly recommend Hiya Kids for any parent looking to support their child's sleep naturally and effectively.

  • I love how my kids don’t fight me on taking this daily. They have 1 “candy” a day and they look forward to it. I give my 3 year old and 19 month old this vitamin (cut it into 4’s for my 19 month old). I feel like it fights off the daycare illnesses or at a minimum shortens colds when they do rarely get them. I also emailed HIYA’s customer service asking for only the green apple flavor as in the beginning they favored that one and HIYA accommodated our needs with no questions asked. Highly recommend the vitamin and their customer service is great.

    Received a free product from Hiya