Hiya reviews and discussion

4.9

97% of reviewers would recommend to a friend

Reviews mention

  • Clean, sugar-free formulations
  • Eco-friendly glass packaging
  • Kid-pleasing flavors and chewables
  • Notable immune-support results
  • Chalky chewable texture
  • Inconsistent flavor enjoyment
  • Occasional adverse reaction report
  • Subscription-style usability frustrations

Hiya earns positive reviews for clean, sugar‑free chewable kids’ vitamins and probiotics that many parents say improve regularity, immunity, energy, sleep, and enthusiasm for taking vitamins, while eco‑friendly refillable glass bottles and flavor customization delight kids. Reviews also flag drawbacks: some children dislike certain flavors or chalky texture, one report of the Bedtime vitamin causing vomiting, plus frustrations with subscription management/cancellation and occasional complaints about high cost.

AI summary based on Thingtesting reviews

1,183 reviews and posts

  • I bought these for my kids to find an alternative to melatonin. The kids love them. I recently could not find something on the website and was amazed at the customer service. They were quick and curtious.

  • My kids LOVE this vitamin! They can be picky eaters sometimes, and I feel great that they are getting their nutrients even when they have picky days.

  • I've been impressed with Hiya as a brand and my daughter loves the taste of their vitamins.

  • My daughter balks at some other vitamins and medicines, but she loves the taste of her HIYA Bedtime Essentials.

  • We have been using the kids multivitamins for a couple years now. I love the refillable container, I love the personalized touch that the kids can put their names on, and it doesn’t taste bad at all! I do not have to fight with my kids to take their vitamins. Our latest edition has been the greens powder. I like to mix it with a banana to add a little bit of sweetness, but it is definitely good for picky eaters.

  • Our 3 year old can’t tell the difference between this and nesquik. She doesn’t even know she’s getting so many veggies in her diet! We will be keeping the subscription at least until she will voluntarily eat veggies on her own.

  • My daughter loves the multivitamins and she’s very picky. Love that she gets the nutrients that she needs while liking the product.

  • We’ve had a great experience with Hiya Multivitamin! I love that it’s made with clean ingredients and no added sugar, and my children actually enjoy taking it every day. It gives me peace of mind knowing they’re getting important nutrients from a brand that truly prioritizes kids’ health. I’m also incredibly impressed with Hiya’s customer service—they respond quickly, are flexible, and genuinely understanding whenever questions or issues come up. That level of care makes a big difference. Highly recommend to any parent looking for a healthier vitamin option! One area for improvement would be making it more clear and intuitive how to access and manage subscriptions when changes are needed. Once I reached out, the team was very helpful, but having those options easier to find would make the experience even better.

  • Got us off melatonin.

  • The Hiya Rep is very responsive to changes of my order that I order for my grandkids so I appreciate that!!

  • I love it has all the vitamins that my son needs. Because it’s hard to get him to eat anything with vegetables and fruits. They great with customer service whenever you need anything and quick response within 24 hours

  • Not only have the vitamins been incredible for my kiddo and have made a difference in keeping her healthy through the school year, but their customer service is what really shines. I have had a couple difficulties here and there, I will reach out to their customer service and they will often respond same day and they are AMAZING at figuring out the problem and coming up with a solution that is so honoring to me as a parent! Can't recommend them enough!

  • My son loves the product, a little too much! He literally will cry asking for more after he finishes eating one. I love that it's not a gummy with any questionable ingredients! The reusable bottle is also super cute but I'm afraid he may break since he's only two and wants to hold it.

  • My kids didn’t really feel the calm with these bed time essential vitamins. Sadly.

  • Its being great. My son love it specially that is just one chewable tablet a day

  • Vitamins are great. Kids seem to really like them I am just unsure if they have a long lasting effect. Still will continue to use. I do like that they aren’t gummies so that’s a huge plus. I never get samples anymore so I’m a little disappointed in that

  • Packaging is adorable, but after a few months my toddler stopped eating them claiming they were “sour.” I reached out to Hiya and they agreed to send me a pack of only his favorite flavor for our next month’s subscription. I love the ability to customize and their customer service phenomenal.

    Received a free product from Hiya
  • Quality ingredients and good flavor. Tries 5 brands this is by far the best. Customer support is one of the best companies I’ve worked with.

  • I love the Hiya products and customer service and will sing their praises always! When my foster daughter arrived wanting to drink chocolate milk, and ONLY chocolate milk, this product came up in a web search. It's been a daily part of our lives and ease of mind ever since. When the free trial vitamin packs came, she got so excited to try them, too!

  • The product itself is very clean but toddler doesn’t like the taste he liked the bed time taste ..I will try and try so he accepts it