Hiya reviews and discussion

4.9

97% of reviewers would recommend to a friend

Reviews mention

  • Clean ingredient formulations
  • Kid‑approved flavors and textures
  • Refillable glass packaging
  • Responsive, accommodating support
  • Occasional chalky tablet texture
  • Flavor sensitivity in children
  • Potential dental concerns chewables
  • Nighttime formula sensitivity reports

Hiya earns strong reviews as an effective, kid‑approved multivitamin and probiotic brand with clean ingredients, no added sugar, and fun, customizable glass bottles that make daily use effortless; many parents report fewer illnesses, better sleep with Bedtime Essentials, improved digestion, and easier mornings. Reviews also flag weaknesses: some children dislike certain flavors or chalky texture, a few adverse reactions to the nighttime formula, concerns about subscription management and high cost, and occasional worries about dental effects from chewables.

AI summary based on Thingtesting reviews

1,153 reviews and posts

  • My kids love these and you can only taste the iron after finishing but my kids do not mind. We also love the fact that they do not have added sugars and are not gummies that get stuck in little teeth.

  • My daughter loves the taste and they have helped her to stay regular. I would love to try other vitamins in the hiya series but they are a bit too pricey.

  • I love what this brand is about. I love the no sugar in the vitamins. I love the conscious packaging that cuts down on waste. The customer support team has gone above and beyond to help me out. It’s rare to find such a quality brand in all of those aspects, but Hiya does them all well.

  • Getting toddlers to eat enough of the right foods is hard, it’s even hard as adults. I’m grateful to have found such a great company that creates quality vitamins for kids that isn’t full of sugar. And my boys still love them. I like the high concentration too bc we often forget days but I know they’re still getting the vitamins there bodies need. Ever since I started Hiya vitamins (and probiotics) they’ve slept so much better. And felt so much better. The customer support team is also really great, I was shocked to be able to speak with real people who genuinely seemed to care about me and my kids.

  • Our son loves these vitamins. It is a part of our bedtime routine now. It is hard to find a vitamin that is healthy that he actually likes. Our son is borderline anemic and needs a specific mg of iron everyday. These help with controlling that obstacle in our life. Hiya has been a great company for us. At one point in the recent past, we were financially unstable and had to cut back on certain things and we were about to cancel our subscription. Customer service was great AND ACTUALLY LISTENED TO OUR REASONING! They offered to give us a discount so that we wouldn't have a lapse in giving our son what he needed! This company has your kids in mind! We have and always will encourage others to try these vitamins. Thank you Hiya!

  • Kids ask to take them everyday! Customer service has been very helpful. I requested they email me when the new fulfillment is coming and they started doing that. Are they making a difference in my kids? Maybe! lol I like that they aren't gummies and have zero added sugar.

    Received a free product from Hiya
  • My son loves these vitamins. He says they taste like candy, but I know they are much better for his body & teeth than those gummy vitamins.

    Received a free product from Hiya
  • These vitamins are the real deal. No added "junk" and helps my kiddos get the extra iron they need without any other "things". Such a wonderful product!

  • It’s been a great experience since I was looking for a multivitamin that my son would enjoy that was not a gummy and he has been thoroughly enjoying it. It’s so easy to give to him and he does not fight me on it and actually looks forward to it. It has a great smell (according to me) and great taste (according to him). I get it automatically delivered which is something great that I don’t have to think about it and it’s a win-win.

  • The Hiya subscription site is easy to manage. I wish it was easier to find the subscription login from the front of house site. Unsure if the product works but we’ve been giving them to our kids for years and they like them.

  • They have wonderful customer service and high quality products. I would recommend this product to anyone that has children!

  • I love the Hiya products, my son has been taking the multivitamin and the bedtime essentials for the past few months. He hasn't gotten sick this school year and I've noticed he falls asleep quickly and sleeps through the entire night!

  • This bedtime "vitamin" has been essential for my toddler who has a lot of trouble falling asleep each night! This puts him in a calm space to be able to fall asleep quicker. We don't go a night without it!

  • These vitamins and probiotics have gone over very well with my 3 boys. They have tried a few brands so far and this one by far is their favorite! I appreciate that they are made with everything that they need to grow & develop healthy while leaving out all of the junk. A subscription service is awesome too, so we never run out.

  • I am so pleased with this product. It tastes great. Customer support has been so helpful in maintaining our subscription. I highly recommend Hiya!

  • My daughter loves the daily greens super foods drink. She loves having it with her breakfast every morning. I love that it supports growth, digestion and brain health. The ingredients are clean and this is a brand that I trust.

  • Amazing products, my kids live for the Daily Greens, they love their chocolate flavor (no “veggie” after taste). And the bedtime essential works great for my 11 year old twins. The costumer services is something else, proactive, responsive and super friendly.

  • Great product that is a non-negotiable for my kids. As picky eaters, I attribute much of their health to supplements including Hiya’s multivitamin. They eat it without complaint and love sharing with each other what color they have each night!

  • Great vitamins my kids love! Customer service is always helpful and quick responding.

  • Hiya vitamins has been a wonderful addiction to my kids daily routine. They have bloodwork every year ordered by their pediatrician, and the results speak for themselves. I have no regrets giving this to them