Hiya reviews and discussion

4.9

97% of reviewers would recommend to a friend

Reviews mention

  • Clean ingredient formulations
  • Kid‑approved flavors and textures
  • Melatonin‑free sleep support
  • Refillable, eco‑friendly packaging
  • Occasional chalky tablet texture
  • Inconsistent flavor enjoyment
  • Standard multi lacks iron
  • Subscription management frustrations

Hiya earns largely positive reviews as a kids’ supplement brand that works—parents report better sleep with Bedtime Essentials, improved regularity with the Probiotic, and fewer illnesses, while children eagerly take the chewable multivitamins and “chocolate milk” Daily Greens. Reviews also flag drawbacks: a chalky/sour taste for some flavors, occasional lack of iron in the multi, and frustration with subscriptions and cancellations.

AI summary based on Thingtesting reviews

1,223 reviews and posts

  • Our daughter loves these vitamins! We switched about a year ago from Mary Ruth’s and are so glad we did. Much better than the gummy vitamins that can aid in causing cavities, she loves these flavor, and she loved being able to decorate her own bottle. There is never a hassle getting her to eat her vitamins anymore!

  • My kids absolutely love Hiya vitamins, and for the first time I don’t have to fight with them to take their daily vitamins. That alone is a huge win for our household. While the price is a bit on the higher side, the customer service completely made up for it—they were responsive, understanding, and worked with me to find a solution. Overall, great product and even better support.

  • Kids like this vitamins ! Will recommend to parents

  • We use both the multivitamin and the daily greens powder and cannot recommend enough. My daughter asks for her "chocolate milk" every single morning. I love that the products are clean and safe for my kids!

  • Hiya was recommended to us by our children's pediatrician, we wanted to have a good vitamin that has everything in one tablet and that also tasted good for them. I can say our kids love the vitamins, they don't complain of an after taste or anything. it has all the vitamins that they need. I do not have to worry about getting a different type of vitamin for them! I have also started giving them a daily probiotic, with them starting school, its best just to preventive!! Absolutely love HIYA for my kids!

    Received a free product from Hiya
  • I loved the Hiya hydration sticks for my kids - great hydration with electrolytes, with healthy, non-artificial ingredients for young kids. It is easy and quick to mix, and my kids even make them into ice-pops (put them in ice pop molds and putting them in the freezer) and love them! The flavor is great, great for kids who like berry flavors (would love to see more flavors from Hiya). Highly recommended!

  • We really like using the kids daily multivitamin! It’s a clean product and my son likes the taste of it! What more can you ask for!!! Super happy and pleased. The Hiya customer support is always responsive as well via email.

  • Hiya vitamins and bedtime essentials have been great for our daughter. I appreciate that they taste good to her without sugar and other additives, also the recycle program (glass bottles and refill packs) are another reason I love this company. The customer service is extremely responsive and I can tell they care a great deal about the quality of their products!

    Received a free product from Hiya
  • I have been ordering Hiya multivitamins for my two kids for over a year. I have tried several different brands but this is by far the best! My kids are excited to take their vitamins every night after dinner. Highly recommended!

  • Good quality product and tasty. Great customer service and very response to any questions one might have.

    Received a free product from Hiya
  • I can honestly say Hiya has been one of the best switches we’ve made for our son. He actually loves them — which, if you have a picky kid, you know is already a win. The clean ingredients and no added sugar were what drew me in, but seeing how excited he gets to take his vitamin every morning is what sold me completely.

  • HIYA customer service could not be more helpful. From the start, they send you your first round of vitamins with stickers and a cute storage bottle which I think is extremely welcoming for a new customer . Then your shipments get sent to you in a timely manner. Finally, I personally needed to spread out my shipments a little more and even put it on hiatus for a bit. I receive immediate response ses to my requests and my requests were done without question Fantastic customer service. I highly recommend this product and company!

    Friends with Hiya
  • This product has been amazing for my child. She has enjoyed every item we’ve tried so far. The customer support is exceptional—they respond quickly and are always eager to help. I highly recommend this product to anyone with kids.

  • We love the product itself, however we strongly don’t appreciate the fact that every time you need to set up a different delivery schedule for your vitamins (rather than pushing 2 weeks), you have to contact customer service. I think it is crucial to be able to manage your subscription, including cancellation, anytime online. Otherwise I feel like our consumer rights are neglected

  • We are so happy to have finally found a vitamin our son enjoys—and, more importantly, one that has truly helped improve his iron levels. After trying multiple supplements with little success, Hiya has been the only multivitamin that made a noticeable difference. Even his blood specialist was impressed with how well his levels have improved and that we were finally able to reach the goals we’d been working toward.

  • My kids absolutely love the Kids Daily Green + Superfoods from Hiya. They wake up every morning asking for their "chocolate milk" and it feels good to be able to give them something with so much nutritional value.

    Received a free product from Hiya
  • 10/10 recommend! My daughter has never slept better when she takes her bedtime essentials. She also says that the daily multivitamins taste great and she is very picky! Customer service is very helpful!

  • I started to incorporate vitamins into my toddler's breakfast routine. I appreciate that they give you a glass bottle that you refill and stickers so my toddler could decorate it. I haven't personally tried the flavors but my girl is always asking for "more" and I have to remind her we can only take one per day. The subscription model works in this case, and they always send a postcard with a little kid activity.

    Feedback

    None I can think of right now.

  • I like the multivitamins that are offered by this brand.