This is a GREAT personal care brand for men! Now that it's in Target stores nationwide, it's even more accesible! The face lotion is wonderful, I wasn't a huge fan of the shampoo/conditioner, but the ingredients, aesthetics of the brand, and various formulations are great!
I think it'd be fun to see some targeted lines such as an acne/clarifying skincare line, anti-aging with some retinol/peptide options, options are limitless! JUMBO BODY WASH WOULD BE INCREDIBLE! With a pump!