Guud Woman creates supplements that combine active and natural ingredients to help women improve their menstrual cycle.

Guud Woman is the destination for women who want to improve their menstrual health. We're a platform that vertically integrates support and natural supplements to offer the help that women deserve. 

Guud Woman is different because we provide support by experts through a free chat service. Many women struggle with PMS, PCOS, and other menstrual cycle related challenges. Getting the support they deserve is often a barrier to knowledge and thus power to take charge over their health. 

The company was founded by Morgane Leten who was diagnosed with PCOS, a hormonal disorder, in 2016. Because PCOS is poorly understood, doctors couldn't really help her. This led her into a long and lonely discovery journey about the ins and outs of the menstrual cycle. She discovered you can actually use the cycle to your advantage. Morgane retrained as a nutritionist and fertility expert and helped hundreds of women. 

In 2020, right around the 1st lockdown, she decided to take things to the next-level and team up with her partner Jan Deruyck who transitioned from a career in mobile tech. 

Apart from building a large community of women in Belgium, they wanted to build a scaleable support service and develop the highest quality products formulated specifically to support a healthy cycle. 

Morgane Leten

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