In their own words

Guud Woman is the destination for women who want to improve their menstrual health. We're a platform that vertically integrates support and natural supplements to offer the help that women deserve. Guud Woman is different because we provide support by experts through a free chat service. Many women struggle with PMS, PCOS, and other menstrual cycle related challenges. Getting the support they deserve is often a barrier to knowledge and thus power to take charge over their health. The company was founded by Morgane Leten who was diagnosed with PCOS, a hormonal disorder, in 2016. Because PCOS is poorly understood, doctors couldn't really help her. This led her into a long and lonely discovery journey about the ins and outs of the menstrual cycle. She discovered you can actually use the cycle to your advantage. Morgane retrained as a nutritionist and fertility expert and helped hundreds of women. In 2020, right around the 1st lockdown, she decided to take things to the next-level and team up with her partner Jan Deruyck who transitioned from a career in mobile tech. Apart from building a large community of women in Belgium, they wanted to build a scaleable support service and develop the highest quality products formulated specifically to support a healthy cycle.