Glossier makes minimalistic beauty and skincare products for that "no makeup makeup" look. 

Emily Weiss

Fun unboxing 📦

Good for gifts 🎁

High quality

Cool look & feel

Worth the money 💸

The cost of doing business is rising, and so are brands’ prices. How are brands communicating these increases?

Direct-to-consumer brands are upping their prices as economic uncertainty sets in

Brands are on the hunt for content creating by their customers (UGC) as a way to sell more people on their products. 

Why brands are setting their sights on user-generated content

Direct-to-consumer brands are fighting it out for talent across content, operations, marketing, engineering and retail. 

"A war for talent": Why direct-to-consumer brands are on a hiring spree

FastAF and Ohi offer brands the opportunity to get in customers' hands in hours. But do consumers really want this instant gratification? 

'We're going to be there': Why direct-to-consumer brands are jumping on instant delivery

Having a hyper-loyal fan base is great for the bottom line. But does it make sense for every brand to focus its efforts on building a community?

Does every direct-to-consumer brand need to build a community?

Direct-to-consumer brands from cookies to couches are leaning into FOMO and leveraging scarcity in order to create buzz. 

Brands are hyped about product drops. What does it take to do them right? 

When direct-to-consumer brands want their products to smell as good as they look, they turn to the same fragrance giant.

Welcome to the house of smells

For direct-to-consumer brands, Black Friday is a sales opportunity unlike any other. But they must balance awareness and discounts with shipping delays, inventory problems and more. 

Ahead of Black Friday, direct-to-consumer brands weigh questions of discounts and inventory 

Online brands want to deliver brilliant unboxing experiences, while balancing the amount of waste generated to do so. 

Rethinking unboxing: Brands are getting creative to solve the growing packaging problem 

Casey Lewis, a brand consultant and the author of youth trends newsletter After School, shares brands she's spotted and what she's currently testing.


From our community: Meet Casey Lewis

How can you be sure people are going to buy your product? By using their feedback to give them exactly what they're asking for. 

Why brands are inviting customers directly into their product development

Copycat brands make life difficult for both brand owners and consumers. What can be done about them?

What can direct-to-consumer brands do about copycats?

Brands are trying to harness the power of the personal recommendation by turning their customers into sellers. 

Why direct-to-consumer brands are turning their customers into salespeople

Every new brand dreams of a viral launch day. What's behind the most successful debuts? 

The art of the big, buzzy brand launch

Brands are teaming up in creative ways to sell us unique, limited-run products. What's in it for them? 

Why brands are crazy for collabs

From hot sauce companies shifting sweaters to soap businesses selling stationery, modern brands are slapping their logos on everything

Why are food and furniture brands selling merchandise?

Brands are coming up with festive packaging plans to make sure we can spread joy safely over the holidays.

What will the unboxing experience look like this Christmas?

Glossier

Beauty

Makeup

Skin Care

I’ve used a handful of glossier products, including the body wash, perfume, mascara, high lighter, cloud paint, and some items from the limited Play line. I’ve liked them all, repurchased cloud paint and the body wash (still working through the perfume - a little goes a long way). 

Not so great for sensitive skin, especially when you have hormonal acne and on daily tretinoin use. There’s definitely additives for scent (which smells great!) but can be irritable for some people. Be cautious and do a test patch. 

Works for some and not for others. Which is completely expected! 

I like their cloud paint, and cleanser and tints. I admittedly don’t have super specific needs and like a minimal makeup look. To each their own. 

Great brand that seems to focus on dewy, natural makeup. I also really love their perfume. I have only ordered products from the website and also had a positive experience. I enjoy that they include stickers with order and also love the bubble bags they ship with. 

I’ve liked Glossier since they started! They are so innovative but also minimalist. I love their body products, perfume, and skin tint.   

The packaging, specifically the shipping, could be a little more sustainable 

The go to for no makeup makeup 

Cloud Paint: Its so pigmented that it takes a while to learn how much product to use. Easy to build and blend into the skin. The colors can be layered or mixed to customize

Balm Dot Com: Vaseline like, not necessarily moisturizing, but it does add a nice hint of color to you lips or skin. 

You Perfume: I’m on my second bottle, it’s my everyday scent. I always get compliments on it. It’s light and pretty 

Boy Brow: I like it better after it dries out a bit. A solid tinted brown gel with great pigment

The branding is fabulous, and they have basically created a new category. I just think that there are now better options out there for a lot of the products at this pricepoint. 

I wasn't crazy about the eyeliner, because I felt like it wasn't super opaque, but that's just my personal opinion.

I've been shopping here for years! Really good for the no-makeup makeup look, and very versatile pieces. I love the mascara and boy brow - they're effective and cute while not being overpriced.

glossier should probably restore the harm they’ve caused to their former BIPOC employees. 

i used to really enjoy their cloud paint. but there are several alternatives to consider after learning how they’ve treated their BIPOC employees. you can also find other lines with a more inclusive shade range. 

I’ve been using Glossier for years and they still have some of my go-to products. Simple and great staples for makeup, especially the Cloud Paint blush. I would maybe pass on the skincare, but it can be a great intro into serums. Highly recommend the lip products, the blush, and the fragrance