We are reimagining sports for a new generation as the first truly inclusive sports lifestyle brand rooted in tennis.
WHO WE ARE
FURI Sport is a NYC-based sports lifestyle brand with one overarching goal: to disrupt the gear + apparel industry—starting with tennis. We’re the first black-and-woman owned sports lifestyle brand to manufacture high-performance tennis equipment. We’re challenging long-held cultural conventions and inequalities that have kept so many of us on the sidelines. We’re taking players from the court-to-the-street with game-changing equipment, apparel, and accessories.