3.1
42% of reviewers would recommend to a friend
Function of Beauty
3.1 • 365 Reviews
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3.1
42% of reviewers would recommend to a friend
Function of Beauty earns polarized reviews: while customization, scents, and sleek packaging delight many, the formulas often perform like standard shampoos and can leave hair greasy, dry, or even shedding—so the brand is inconsistent rather than reliably good. Reviews also praise detangling conditioners and defined curls for some hair types, but cite overpowering/artificial fragrances, residue and build‑up, weak moisturization for textured hair, and faulty pumps or short straws as recurring drawbacks.
AI summary based on Thingtesting reviews
3y ago
Not really worth the hype that influencers are giving the brand. My hair was very dry and dull after each use.
3y ago
Over priced and incompetent web design and customer service. They over promised and underdelivered on product quality, and I had multiple reoccurring issues with the website that cost me money.
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There are options that are just as good or better in stores.
3y ago
I can’t brag enough about this brand. I was skeptical at first but my daughter recommended it to me and her hair looked great. I have been using it now for a month and my hair has never looked better. The scent is amazing and lasts all day. I use lavender. I was so impressed that I ordered the body wash as well. I can’t wait for it to get here.
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I always shampoo my hair twice in a row with two pumps each. I get a better lather with it and May hair feels refreshed and clean.
3y ago
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Was not very moisturizing. Hair felt pretty dry after using for a month. Scent and packaging is nice.
3y ago
I have fine, straight, very oily hair. I absolutely have to wash it every morning; if I wash it at night, it’s super greasy by the next afternoon. I was hoping that by getting this customizable shampoo and conditioner, it would help with the oil production, and make it so I could start washing every other day. I’ve been using this shampoo & conditioner for 3 weeks and I’m unimpressed. It seems like I’m losing more hair in the shower than before, my hair has actually gotten oilier (not even sure how that’s possible), and it’s definitely not as soft. The only upside is that it did seem to give it more volume, and I definitely liked the scent. It’s the only reason why I’m giving this reading to stars instead of one. I will definitely be canceling this subscription. It’s really disappointing after all the good reviews I read prior to ordering.
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It looks like it works for a lot of other people, but it just didn’t work for me.
3y ago
Shampoo & conditioner smell great. Love the packaging. I also like the little pods you can get at target to add to your shampoo and/or conditioner.
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I wish the bottles were bigger
3y ago
I admittedly sang the praises of FoB since I started. I loved my formulation and two of my subscriptions went well even with a move. Issue came up this month when I was charged and was told I wouldn't get my product for a month (that wasn't until I emailed them asking what was going on). Kind of defeats the purpose of a subscription service if the wait time is that big without any sort of warning. Customer service about it was also lackluster. I was just told to look at my USPS tracking (which, after 12 days, still says USPS is waiting for the item) and was given a $5 credit on my $75 order. I'm switching to Aura.
3y ago
I really enjoyed Function of Beauty. The peach scent is divine! It works best when I blowout my naturally curly hair. My kids are currently trying out the cowash.
Feedback
Keep an eye on your automatic shipments. The company is very good about communicating with you if your needs change.
3y ago
I heard great things about this product but after using it for a few months I noticed my hair kept falling out more than usual after brushing or washing. I already have fine thin hair and need all the hair I have as it is I do not recommend
3y ago
My hair has never been cleaner and nicer!! So fun to pick colors and perfect for any hair type
3y ago
Quick shipping, packaged perfectly! The color of the box is beautiful. I think the options they give you as to how strong the scent etc is a great thing. The size and amount of product is great for the price. Overall I am extremely satisfied with my purchase at function of beauty!
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The best shampoo and conditioner I've tried. The one stand out of this brand is that its totally customizable. The hair quiz is spot on and you can customize the bottle with your own name which I love! I usually get a deep conditioning hair treatment to go along with my set. The smell is delicious! Highly recommend!
3y ago
The product smells amazing makes my hair very soft and shiny! Overall I really like it
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I have very oily hair and it helped with it but not what I was hoping for! Still a great product
3y ago
I recently tried the Function of Beauty hair shampoo and conditioner, and I am extremely impressed with the results. From the first use, I could tell that my hair was more nourished and healthy-looking. The shampoo lathers well and leaves my hair feeling clean, and the conditioner leaves my hair feeling soft and manageable. I have been struggling with a slight dryness in my hair and oiliness as well, but after using these products for a few weeks, I have noticed a significant improvement in the overall health of my hair. My hair is shinier, stronger, and less prone to breakage. I also love that the formula is customizable to my hair type and goals, making it truly personalized. I would highly recommend Function of Beauty to anyone looking to improve the health of their hair. It's a game-changer!
Feedback
I have been extremely satisfied with the results; however, I do have some feedback I would like to share. Firstly, I need to purchase new bottles frequently because the current size is not quite enough for my needs. I would love to see slightly bigger bottles available, as it would save me from frequent trips to the store. Secondly, I would like to suggest a pump attachment for the bottles. It would make it much more convenient to dispense the product and help prevent waste. I bought my Function of Beauty in store so I do not know if they have this option on their website but I love love to have the attachment be available in store. Overall, I am extremely pleased with the Function of Beauty products and will continue using them. I think these small changes would make the experience even better.
3y ago
I have used the shampoo and conditioner, both left my hair feeling clean but I put anti frizz and shine and my hair is neither frizz free or shiny. Not worth my money. I had so much hope for these products.
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To make it better I would maybe have a option for people with keratin deprived hair like myself. Maybe have people send in a photo of there hair to help in making their order.
3y ago
My fine and (to begin with) dry damaged hair has never been feeling as healthy as since I started FoB almost 2 years ago! And the customer service is always both quick and helpful if there’s a question or a bump in the road.
Feedback
Honestly, nothing. The only problem I’ve had was with one shipping company and that’s not the one used anymore.
3y ago
Purchased from Target and I gave it a good 2 months before I decided it wasn’t doing anything for my hair except possibly causing build up.
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Working on the formula would be nice but I also found the bottle was making it difficult to get product out. Maybe it was the shape of the lid or the combo of both or just me?
3y ago
i love how fast shipping was. the overall product execution is so pretty!! i love the go (c)oco scent and i've noticed a real difference in using the products for my hair!
3y ago
I absolutely love the products, they are amazing for my hair and I love that they can be customised every time you order.
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I have recently had to cancel my subscription as unfortunately the products are now just too expensive.
3y ago
I have thinning hair. I use Function of Beauty shampoo and conditioner and my hair is shiny and soft. I also have significantly less hair loss. I love that I can select the colours that I want as well as the formulas for my specific hair needs. Having my name on the bottles as also a fun thing. Highly recommend these products.
3y ago
I really wanted to love this shampoo and conditioner, but it was just okay. I didn’t dislike them, but results were average and I wouldn’t buy these again.
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I had high hopes for the anti frizz part of the products, but they did nothing to help with frizz. The conditioner wasn’t conditioning enough either. The scent I picked (something floral I can’t remember) smelled nothing as described. The smelled more fruity, then floral. I like the customization of the product and thought my names on the bottles was cute and a nice touch. Again, I didn’t dislike these, but I wouldn’t purchase again.