3.1
42% of reviewers would recommend to a friend
Function of Beauty
3.1 • 365 Reviews
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3.1
42% of reviewers would recommend to a friend
Function of Beauty earns polarized reviews: while customization, scents, and sleek packaging delight many, the formulas often perform like standard shampoos and can leave hair greasy, dry, or even shedding—so the brand is inconsistent rather than reliably good. Reviews also praise detangling conditioners and defined curls for some hair types, but cite overpowering/artificial fragrances, residue and build‑up, weak moisturization for textured hair, and faulty pumps or short straws as recurring drawbacks.
AI summary based on Thingtesting reviews
3y ago
I just tried one of their conditioners for wavy hair in the last month or so and was pretty underwhelmed. I know it's typically part of their three step process, so maybe it's because I was using it with products from other brands that I didn't see much of a difference.
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I would try the shampoo, conditioners, and leave-in mask all together to really see if it makes a difference. But I don't think I would purchase it again.
3y ago
I don't usually follow celeb endorsements, but Dianne Buswell a dance on the UK show Strictly Come Dancing, raved about this product on her vlog. Now I am a hair chamelon, my hair colour changes faster than the weather, so I though I would give it a try. I took the quiz/questionaire thing on the site and got a shampoo and conditioner forumulated for me. When it arrived i was really surprised with the how good quality it was. My hair felt better and I had less colour fade. The product smells nice too.
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I find the prompts for the renewal of the prodct annoying, I actually wash my hair less since using this product. I want to be able to go to the site and order my top ups when it suits me, and not when your computer programme decides when it thinks I need to. Sadly I am now considering cancelling my subscription all together, as I had a recent email about price rises, which I totally understand, due to the dreadful economic climate we find ourselves in. I will have to make the switch back to cheaper, less quality products, as I myself will have to make a financial saving..
3y ago
I did not like the shampoo. It made my hair feel cottony and dry and made it fall out more than usual. I went to cancel, and they offed me 20% off to stay, so I reformulated and added a hair mask and hair serum to my next order, and the next order went through at full price with no discount, and not enough notice that it would be processed. Very unhappy with the company and it's ethics.
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Made my hair feel dry, cottony, and fall out
3y ago
I absolutely adore my custom hair products from Function of Beauty, I have been using it for about a year now and my hair is in incredible shape compared to how it used to be. My hair now has definition instead of frizz, my waves are back, the product has lasted me a long time as well. It is no longer in my price range as I am a full time college student who is currently unemployed, but once it is affordable to me again I would love to go back to using it. I have received two sets of shampoo and conditioner in my time as a customer and I will say I do not recommend the deep shampooing/conditioning option unless you only wash your hair very infrequently, I noticed it made my hair fall out which was not an issue with my original formula that didn’t have the deep shampooing/conditioning. Like I said prior, I have two sets of product and I am still using my original set as well as occasionally using the new set if I want a deeper wash. A little goes a long way and I don’t say that lightly, I have long and thick hair that I used to overly apply product to. Their customer support was also super helpful and responded very quickly when prompted with any concerns.
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I wish it was easier to pause the subscription indefinitely because as of now its only a six month period and then you have to remember to pause it again if you aren’t ready for new product, it would be more beneficial to be able to just buy more whenever necessary or at least provide that option. I also would say again I suggest against the deep shampooing/conditioning option when customizing your product. Overall this has been my favorite hair care I have ever purchased and if you care about your hair it is definitely worth the price.
3y ago
I love the product. My hair has never felt better. But it seems like ever since they expanded to be in store at Target, they don’t focus on the subscribers anymore. I’ve had multiple mistakes on my orders and run into multiple bugs on the website. I’m considering switching to something else.
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I love the product, but the subscription is a mess. Maybe just buy in person if you’re curious.
3y ago
Best shampoo and conditioner for my hair 😍
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Fantastic love it
3y ago
Been using for a couple years. The products are great.
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Products are great. Smell good. Price is fair.
3y ago
I like their serum and cowash. Their hair mask sucks. Their website sucks too. I can’t change the fragrance, I didn’t receive my free treatment like they promised. I do not like their very inconvenient website.
3y ago
I have ordered from function of beauty three times. I have ordered from them once a year for the past three years as their 16oz hair products usually lasts me a year. The products themselves are amazing! I would never go back to other brands. I would recommend them to everyone as they are very specific to fit your needs this means that the products function very well.
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People considering to buy from the brand should consider the price. This is because their products are more expensive than the average shampoo, etc. This is completely reasonable because of the personalised aspects.
3y ago
Having straight/wavy, fine hair but with a lot of hair, it is always hard to find a shampoo that doesn't wear my hear down. The first formula did not work well enough so I ordered another formula to remove the 'deep conditioning' hair goal. After that, my hair began to feel lighter and it definitely got more volume (which I wanted). something that was always a problem was that I could not wear my hair down without having it all over my face. With this shampoo it's not doing that anymore. Proof of change is my dad (who would never notice anything about my hair). Stating after about 6 weeks of using the product that my hair was different with more volume.
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What would help for me to improve the experience of Function of Beaty is to explain in more detail what each hair goal does specifically and in what cases you should not use it. Since the deep conditioning hair goal was not a good fit for my hair.
3y ago
I’ve used Function Of Beauty for a while and I love it! You get to customise your own product based on what hair type you have meaning it’s always freshly made for you! You pick the colours, fragrance and what hair goals you have to help pick fresh ingredients! Function Of Beauty is a must have!
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Never had one issue with this product, customer service, website or anything! Everything went super smooth and I love the product!
3y ago
I liked being able to customize my hair care, especially the scent. The shampoo and conditioners caused a lot less color bleed than what I had been using on my dyed red hair. The first order went great. Good stuff all the way around BUT The second order had a wrong product. The automated response made it REALLY clear it was automated. I knew my order had been delivered, that's how I knew one of the products was wrong. Hopefully this will get resolved quickly.
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I also advised that having to have someone go through the hair quiz every time they landed on the site was a nuisance. Looks like that was corrected. It's a great idea and I know they're trying to deliver a quality experience, but QA needs some tightening up.
3y ago
I was super excited to get this product after I heard about it from a friend. I thought it was going to perfect but it really wasn’t that great at all.
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I have been struggling to find a shampoo and conditioner that works from my hair. I’m very disappointed in this product. My hair gets super greasy and it is always frizzy after I wash it. It has also irritated my scalp. It would have been nice to have a list of ingredients not just what you clicked on the quiz. I will not be repurchasing this item.
3y ago
I really do love the products. They do make my hair feel really healthy. They're so expensive though, and I don't like reordering. I've done a repeat order, but didn't get my conditioner. $50 is a lot for one bottle is shampoo.
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Product is overpriced. Shipping is slow. Reordering is difficult. They offered a credit to my account for a previous mistake they made, but I can't add it on my order so it just sits there with no use.
3y ago
my overall experience with this, Brian is absolutely amazing. I love the sense and I love that it is in stores on online. What I would say is this brand is for a certain hair type and and I do advise people to use it for the first time to see if they like it.
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I don’t know what else could be better about this brand. I really love their scents I really love the little capsules that you can find when you’re in stores and I love the website. If you are considering just Brand, I would advise to try it out for the first time and see how you like it. It is a type of Brand you have to try out first being that it is a hair product.
3y ago
I love this custom-made hair and body care product line. My hair is healthier and smells amazing. highly recommend it to all my family and friends.
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It does take time to get the product, so plan ahead and order early or practice patience. the product is well worth the wait.
3y ago
I love how smooth it makes my hair. The smell is amazing.
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My shipment came with a broken pump, so I have to be creative on getting my shampoo out of the bottle. I wish the bottles were bigger considering the price.
3y ago
I think that they're really fun and the customisation element is wonderful. The issues I had were an error (likely on my part) led to me getting the wrong skin type. I got a small reimbursement for this. I also felt disappointed that while using it in a heat wave my hair still became incredibly dry and tangly. It did however work a restoration miracle with sufficient conditioner.
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I think that the problem was their approach to, or my understanding of what was making my hair greasy. This means that 'deep cleansing' is probably the better goal to deal with oily hair, rather than my choice of 'oil regulation'. All in all, I think this is a wonderful product, but what hair (or skin) type and goals to choose to optimise your experience isn't always obvious, so the product feels overexpansive. The product may be improved by an in-person service to identify your hair needs, but an alternative needs to be found due to the wide geographic spread of customers.
3y ago
I placed an order and was looking forward to trying the products as it seems like a great concept especially as I have frizzy hair. However I never actually received my order not did anyone contact me about the missing order.
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This seems like a good idea and I would usually say it's worth trying but the company is horrible with communication and it seems like money wasted if nothing ever even arrives from their facilities and no one says anything about delays.
3y ago
I have been using the shampoo and conditioner for quite a while and love it. I love the different scents and the products in general. They always make my hair feel soft and super clean.