E.l.f reviews and discussion

4.6

95% of reviewers would recommend to a friend

Reviews mention

  • High-performing dupe formulations
  • Cruelty-free vegan positioning
  • Pigmented color cosmetics
  • Exceptional makeup brushes
  • Inconsistent formula performance
  • Sticky-feel face primers
  • Creasing under-eye concealer
  • Messy, leaky product packaging

E.l.f earns strong reviews for delivering high-performing, cruelty-free dupes—standouts include Power Grip Primer, Camo Concealer, Putty Blush/Bronzer, Halo Glow Liquid Filter, and excellent brushes—proving the brand is good and often comparable to prestige. Reviews also flag inconsistencies: hit‑or‑miss formulas, sticky primers for some, creasing concealer without setting, messy or leaky packaging, short product quantity, and irritation or breakouts on sensitive skin.

AI summary based on Thingtesting reviews

521 reviews and posts

  • I have only had 1 e.l.f. product and it has made me a believer in their lip products! I had a red lip stain that was perfect. It didn't bleed, it stayed in place and stayed shiny. I can't wait to buy my next tube when I can! My only suggestion would be to provide a better applicator.

  • What I like most about E.l.f is its convenience. You can find E.l.f in most drug stores that sell makeup and its affordable! I wouldn't say that they are the best quality but if you give a makeup artist the room to work they should still be able to produce solid results .

  • I love the products from this brand! It is not expensive to buy and you get good quality products. I have repurchased a few items because of how much I love them.

  • My favorite makeup brand

  • I love how affordable ELF is, their brow gel is my favorite and comparable to high end makeup brands.

  • e.l.f. Cosmetics is a standout brand for beauty enthusiasts seeking quality at an affordable price. Their products are surprisingly durable and long-lasting, rivaling the performance of higher-end brands. From vibrant eyeshadows to lasting lip colors, e.l.f. offers a wide range of items that allow for creative expression without breaking the bank. It's an excellent choice for those who want to expand their makeup collection or experiment with new looks while maintaining a budget.

  • One of my favorite makeup bands

  • this is genuinely the best drugstore - affordable brand of makeup that has great quality products. most of my makeup collection is full of e.l.f cosmetics especially when it comes to the primers and setting sprays. i have combination/oily skin that has only been wearing full face makeup for about two years now and this brand has been such a great use for me. some of my favorite products are the putty primer and the eyeliner, it's top tier. the packaging is super cute and simple, as well as travel friendly.

  • Great products that are actually affordable!!

  • Their products are really great value for the price, often dupes of other more expensive products. I like their glossy lip stain a lot, especially in the shade Spicy Sierra. The only downside is that it runs out very quickly. I also find that their halo glow contour is a great dupe for the Charlotte Tilbury Hollywood Contour Wand.

  • I don't use makeup a lot but when I do this is one of my few go tos. I love that the products are affordable so if I want to try something out, it doesn't make me feel guilty. It's one of the few brands I've used that I've had no issues with in terms of allergies or breakouts as well. My eyes are pretty sensitive and some brands are no-gos due to itching which also really ruins a look. E.L.F. has always worked well, stayed put and hasn't caused any issues. I've been buying it for a long time and now my own daughter's interest in makeup has turned us to the brand as well. Again, price is great for trying new colors and looks and easy on her young skin. Extra bonuses.... It does what it says, the packaging is sleek which makes it look more expensive than it really is and it's very animal friendly. Can't really go wrong with all this!

  • I love e.l.f since it is the most inexpensive makeup and skin care brand that I tried. It doesn't make me break out and it last when it says waterproof and no budge

  • Amazing. Leaves my skin super hydrated, soft & glowing

  • "As a beauty enthusiast who's been on this incredible journey since the beginning, ELF Beauty has been my steadfast companion, evolving with me every step of the way. From the early days to now, their products have not only kept up with industry trends but have often set the bar higher. ELF is more than a brand; it's a beauty ally that has grown with me, offering quality, affordability, and innovation. Recommending ELF to everyone is a no-brainer – because who wouldn't want a piece of beauty magic?

  • I love the ELF makeup. Very great one. I have used their eyebrushes and still use them. They are fantastic The quality for the price is stunning!

  • One of the only makeup brands I'll wear.

  • Elf makes good products. I really like their bronzers and brushes, too. The thick primer is easy to go on with a bit of my Oil of Olay face cream mixed in.

  • Nothing ive ever bought from Elf has ever disappointed me, I always prefer a more natural look and with Elf I am always able to achieve that. I love every product ive used so far, the putty blush and brow lift are especially helpful in elevating my day to day

  • These products are awesome and very affordable. The primers go on so smooth and non-greasy. They feel like your not wearing makeup. Elf products make up most of my makeup routine

  • I absolutely love Elf products. I find that they are very affordable and very good for sensitive skin.