4.6
95% of reviewers would recommend to a friend
E.l.f
4.6 • 525 Reviews
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4.6
95% of reviewers would recommend to a friend
E.l.f asserts real performance in reviews: Power Grip Primer, Camo Concealer, Halo Glow, and Brow Lift win praise for long wear, grip, and flattering finishes, while wide shade variety and cruelty‑free, vegan formulas impress. Reviews also flag inconsistencies—hit‑or‑miss formulas, sticky primers, creasing concealers, some products drying out or lacking longevity, occasional irritation for sensitive skin, flimsy packaging, and smaller product amounts—making the brand strong for staples and experimentation but not flawless.
AI summary based on Thingtesting reviews
2y ago
Love their lip products. They are as good as most of the higher end glosses that I have tried. Also love their makeup brushes. They are the best.
2y ago
I tried the Glow Reviver Lip Oil in the shade Jam Session and honestly I love it! The applicator is bigger than a normal lip oil/gloss applicator which makes it really easy to apply. My only note is that I wish the color was a bit more vibrant!
2y ago
e.l.f. Cosmetics has been my go-to for makeup essentials. Their products consistently deliver great quality at affordable prices, offering a wide range of options for every makeup need. From their flawless finish foundations to their long-lasting lipsticks, e.l.f. never disappoints, making them a staple in my beauty routine! Nothing negative.
2y ago
Bought a few products because of great reviews but I was very unimpressed.
2y ago
I bought E.L.F. concealer when I was on trip in the USA and i really love it. It gives me gread coverage and I really recommend E.L.F. to my every friend. It's worth every money.
2y ago
I've tried elf since it went viral on social media and I was really amazed by this brand, both for its low budget and for the uniqueness and validity of its products.
2y ago
Omg I actually love everything elf. I have most of the putty products and halo glow collection. I love how it’s an affordable and easy to find brand! I also appreciate that it’s cruelty free.
2y ago
This is the best bang for your buck drugstore make up line that has good quality products I always reach for all of my elf products when I’m getting ready daily
2y ago
One of the best affordable makeup brand. Good quality and good packaging. Love it 😻
2y ago
They have some amazing products for the affordable price!
2y ago
My everyday makeup routine consists of a majority of E.l.f products. They are high quality and so affordable! I cannot think of one negative thing to say about E.l.f Cosmetics.
2y ago
I have been a long-time user of Elf's products and I love the quality of their products while remaining in the realm of affordability. I use their hydrating camo concealer when I want something with full coverage. It lasts all day and is nice for someone who has dry skin like me. I love their eyelash curler because of its ability to separate my lashes so well and the curl holds a long time providing me with the length I need throughout my day without having to curl them again.
2y ago
Every elf product is amazing! They never miss. My absolute fav item will always be they hydrating concealer. The finish always is very good coverage and look just like skin! I compare it to my high end brand and I still think its better. If you pair it with the hydrogrip primer its a BOMB DUO. I cherish all the new items I up becuase Iknow they are going to be great. Along with great products they are great prices.
2y ago
I've tried many of Elf's products and overall they are a great cosmetic company. Their products are extremely good quality for the price you pay. I haven't been disappointed by Elf yet.
2y ago
Elf always has good dupes for expensive makeuo brands. It is cheap and always good qualité. I love the camo liquid filter and the camo concealer. Also love the brow brush and pencil. The loose powder is also one of my fave. Highly recommend.
2y ago
I really liked the blush, it worked well and was affordable
3y ago
I absolutely adore the elf cosmetics brand for several reasons. Firstly, its affordability makes it accessible to everyone, regardless of budget constraints. Secondly, the quality of their makeup products is exceptional. From their foundations to their lipsticks, I've always been impressed by the pigmentation, blendability, and longevity of their formulas. Additionally, I appreciate how inclusive elf Cosmetics is with their shade ranges. No matter your skin tone or undertone, you're likely to find a perfect match within their extensive selection of shades. This commitment to diversity is something that really resonates with me as a consumer. Overall, elf Cosmetics has become a staple in my makeup collection. Not only do they offer high-quality products at affordable prices, but they also prioritize inclusivity, making them a standout brand in the beauty industry.
3y ago
I absolutely love elf. You get great quality makeup at an affordable price. I currently use their eyebrow pencil, camo concealer, halo glow, and their putty blush. The pencil is very smooth and perfect to fill in sparse areas. The blush is the perfect way to add a subtle touch or even dramatic effect to your makeup look. The concealer is great for covering dark curls and blemishes as does not crease. The hall glow adds the left shine for a dewy look.
3y ago
I love elf because they're such good quality products for affordable prices.
3y ago
I love elf!! They make a really good quality makeup and have low prices for it. I have been buying so much more makeup from there because of this!!