E.l.f reviews and discussion

4.6

95% of reviewers would recommend to a friend

Reviews mention

  • High-performing dupe formulations
  • Cruelty-free vegan positioning
  • Pigmented color cosmetics
  • Exceptional makeup brushes
  • Inconsistent formula performance
  • Sticky-feel face primers
  • Creasing under-eye concealer
  • Messy, leaky product packaging

E.l.f earns strong reviews for delivering high-performing, cruelty-free dupes—standouts include Power Grip Primer, Camo Concealer, Putty Blush/Bronzer, Halo Glow Liquid Filter, and excellent brushes—proving the brand is good and often comparable to prestige. Reviews also flag inconsistencies: hit‑or‑miss formulas, sticky primers for some, creasing concealer without setting, messy or leaky packaging, short product quantity, and irritation or breakouts on sensitive skin.

AI summary based on Thingtesting reviews

521 reviews and posts

  • I bought E.L.F. concealer when I was on trip in the USA and i really love it. It gives me gread coverage and I really recommend E.L.F. to my every friend. It's worth every money.

  • I've tried elf since it went viral on social media and I was really amazed by this brand, both for its low budget and for the uniqueness and validity of its products.

    Friends with E.l.f
  • Omg I actually love everything elf. I have most of the putty products and halo glow collection. I love how it’s an affordable and easy to find brand! I also appreciate that it’s cruelty free.

  • This is the best bang for your buck drugstore make up line that has good quality products I always reach for all of my elf products when I’m getting ready daily

  • One of the best affordable makeup brand. Good quality and good packaging. Love it 😻

    Influencer for E.l.f
  • They have some amazing products for the affordable price!

    I bought it myself
  • My everyday makeup routine consists of a majority of E.l.f products. They are high quality and so affordable! I cannot think of one negative thing to say about E.l.f Cosmetics.

    Consumer
  • I have been a long-time user of Elf's products and I love the quality of their products while remaining in the realm of affordability. I use their hydrating camo concealer when I want something with full coverage. It lasts all day and is nice for someone who has dry skin like me. I love their eyelash curler because of its ability to separate my lashes so well and the curl holds a long time providing me with the length I need throughout my day without having to curl them again.

  • Every elf product is amazing! They never miss. My absolute fav item will always be they hydrating concealer. The finish always is very good coverage and look just like skin! I compare it to my high end brand and I still think its better. If you pair it with the hydrogrip primer its a BOMB DUO. I cherish all the new items I up becuase Iknow they are going to be great. Along with great products they are great prices.

  • I've tried many of Elf's products and overall they are a great cosmetic company. Their products are extremely good quality for the price you pay. I haven't been disappointed by Elf yet.

  • Elf always has good dupes for expensive makeuo brands. It is cheap and always good qualité. I love the camo liquid filter and the camo concealer. Also love the brow brush and pencil. The loose powder is also one of my fave. Highly recommend.

    None
  • I really liked the blush, it worked well and was affordable

  • I absolutely adore the elf cosmetics brand for several reasons. Firstly, its affordability makes it accessible to everyone, regardless of budget constraints. Secondly, the quality of their makeup products is exceptional. From their foundations to their lipsticks, I've always been impressed by the pigmentation, blendability, and longevity of their formulas. Additionally, I appreciate how inclusive elf Cosmetics is with their shade ranges. No matter your skin tone or undertone, you're likely to find a perfect match within their extensive selection of shades. This commitment to diversity is something that really resonates with me as a consumer. Overall, elf Cosmetics has become a staple in my makeup collection. Not only do they offer high-quality products at affordable prices, but they also prioritize inclusivity, making them a standout brand in the beauty industry.

    Customer
  • I absolutely love elf. You get great quality makeup at an affordable price. I currently use their eyebrow pencil, camo concealer, halo glow, and their putty blush. The pencil is very smooth and perfect to fill in sparse areas. The blush is the perfect way to add a subtle touch or even dramatic effect to your makeup look. The concealer is great for covering dark curls and blemishes as does not crease. The hall glow adds the left shine for a dewy look.

  • I love elf because they're such good quality products for affordable prices.

    No relationship
  • I love elf!! They make a really good quality makeup and have low prices for it. I have been buying so much more makeup from there because of this!!

  • I love the Elf cosmetic brushes. The price and quality is great

  • The mascara enhanced my lashes as if I had false lashes on… 10/10 recommend getting

  • When it comes to price and quality this is it. Everything is extremely reasonably priced and the products work great. I always have their primers on hand

  • My all time favorite product from E.L.F is the hydrogrip primer with niacinimide. It’s my holy grail of primers and for the price you definitely can’t beat it. I used the MILK hydrogrip primer first but It’s pricey and this E.L.F does the exact same thing!!!

    I paid full price.