Diaspora makes excellent, super quality spices, but their approach to brand, transparency, and the way they communicate with their customers is what I think people are really buying into when they make a purchase. I feel like Diaspora actually deserves the credit for shifting a lot of people's perspective on spices altogether-- I find myself eschewing grocery store spices that look like they've been gathering dust for a decade because... they probably have. The freshness makes a difference, and the supply chain makes a difference. I'm really glad they've expanded their assortment so much the last few years, and I'm particularly a fan of the Aranya pepper and the Pink Pahadi garlic.




