Davines Alchemic Shampoo Silver revives and illuminates cool blonde and silver tones. This color-enhancing purple shampoo gently cleanses hair with sulfactants and uses direct pigments to enhance shade without an activator. Formulated with hydrolyzed milk proteins for conditioning and provitamin B5 for deep moisturizing, it leaves hair soft, smooth, and vibrant. Ideal for natural or colored hair, including white hair or those with yellowing from bleaching or sun exposure.