Care/of

3.710 Ratings

Personalized supplements? Care/of makes supplements tailored to your unique needs, delivered right to you each month.

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Founded
2016
Headquarters
New York, New York
Founders
Craig Elbert
Akash Shah
Social links
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Care/of Reviews
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Here’s what 10 people are saying...
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3.7
Average rating from 10 users
67%
Would recommend it to a friend
Amazing websiteCustom personalizationTravel friendly ✈️Love the brand's mission 💕Easy subscription management 🔁
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Reviews

a month ago
Experience

Cute packaging for being on the go, but what I really liked best were the quick sticks -- they taste good and are super convenient. Now I like that there are a lot of supplements to choose from.

2 months ago
Experience

Honestly wasn’t wild about the whole custom vitamin thing. They tasted awful (and I know some vitamins do), but I’m not sure how they exactly picked the vitamins. I’m not sure I’m ready to take medical advice from an online company through a survey.

Feedback

Having calls / direct communication with a medical professional.

Easy subscription management 🔁Love the brand's mission 💕Custom personalizationInnovative productAmazing website
2 months ago
Experience

I did not feel any different; this is my common thought across all of these vitamin brands, which makes me go back to my normal supplements I get from Whole Foods

3 months ago
Experience

Care/of had an easy to use form and provided the neatest way to get vitamins into my daily rotation. I was hesitant about the packaging but they recently switched made the individual packs compostable (check your local facilities to see if these can be composted!) I am still unsure if Vitamins help, but Care/of made it easy to understand what matters where.

Feedback

Depending on the mix they create, it can get pricey

3 months ago
Experience

I liked the personalization process of Care/of. Felt like the quiz was detailed and wanted to pinpoint what my issues were. That being said I didn't really feel any different from taking the supplements and for me it was overpriced.

Easy subscription management 🔁Custom personalization
3 months ago
Experience

I used care/of for about a year, but ultimately did the calculations and realised I was better off buying my supplements independently. (These days I get everything I need from Now Foods.) Care/of is a decent option if you CBA buying separately, though.

3 months ago
Experience

Taking vitamins is a natural part of my routine every day and I so loved the idea of customizable vitamins that I decided to give this a shot last year. If you're not too sure what to get, the Care/of quiz is a great, comprehensive questionnaire that asks you about your needs and recommends various vitamins accordingly. Packaging is beautiful and customer service is amazing. The fact that the vitamins come in individual daily packets is super convenient, especially for people on the go.

Feedback

Depending on how many vitamins you order, can tend towards the pricey side. Also, there are not enough medical-related questions on the questionnaire to check for any products that might interfere with existing health conditions or medications (herbal supplements are recommended if you are open to trying them).

Love the brand's mission 💕High qualityEasy subscription management 🔁Custom personalization
3 months ago
Experience

I don't use these all the time, I like to buy vitamins/supplements more in bulk and from companies I really trust, but I do think this is a great place to start if you're not sure what you want to take and also honestly the daily packets on their own can be worth the premium for the convenience especially if you're traveling.

Travel friendly ✈️Amazing websiteCustom personalization
3 months ago
Experience

10/10 would recommend! I have been using this product for years and I’m so glad that it exists! A few years ago I met with a naturopath to help me figure out why I was so tired all the time. After a few blood tests we found that I was deficient in quite a few areas. So I went online and in store to get the vitamins I needed but it was so expensive! Enter in Care/of, which allowed me to customize the vitamins I need and order in monthly subscriptions to reduce the cost. Taking my vitamins each day has become so baked into my routine that I barely think about it and when I do miss a pack (or a few) I can delay my next box from coming until I’ve caught up. Not to mention, they have a stellar customer service team, the packaging is beautiful enough to display on your bathroom counter, and the individual packets are compostable! It’s also super easy for me to travel with my vitamins because they come in individual daily packets.

Lovely customer supportEco-friendly packagingLove the brand's mission 💕Fun unboxing 📦Travel friendly ✈️Worth the money 💸Custom personalizationCool look & feelSustainable products
4 months ago
Experience

I'm only a few weeks into my Care/Of subscription, but I'm really impressed so far. The vitamins seem well-made and high-quality; the vegan vanilla protein powder is really tasty, even when it's mixed purely with water; and the Maca and gut powders are inoffensive.

Feedback

I found the initial quiz to be a little long and all over the place. I wound up adding extra vitamins on top of what was recommended since I wasn't recommended a whole lot, but felt like I checked a lot of boxes that should have resulted in lots of recommendations.

Cool look & feelEasy subscription management 🔁Fun unboxing 📦Custom personalizationHigh quality