Before
4.8 • 4 Reviews
Before makes natural, plastic-free toothpaste in small batches using ethically-sourced ingredients.
4.8
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I’ve been using Before’s toothpaste and really like it. The mint flavour is fresh without being too intense, and the texture feels smooth and premium. My teeth feel clean and look a bit brighter after a couple of weeks. I also love that the packaging is recyclable and the formula is free from harsh ingredients. It’s not a dramatic whitening product, but it doesn't hurt my sensitive teeth and as an everyday clean toothpaste, it’s a great switch.
7mo ago
I absolutely love this company. I love their mission. Their commitment to sustainability, and how unique their toothpaste is. The taste isn't overwhelming, it's complex and soothing. I've been using their toothpaste ever since they launched a few years ago and nothing else. My favourite is the whitening fluoride toothpaste and I've even gotten friends hooked on it too!
I am really liking this product so far. I started by ordering their travel sized sample pack to figure out which flavor I wanted to go with, whitening, classic, or sensitive. Whitening has a strong minty flavor but because I found it totally tolerable I ended up ordering it in the larger size and just through the two smaller sizes in with my travel toiletries. The one thing I wish was different about this product is the cap. I don't like when toothpaste has a screw off cap because when my motivation to brush my teeth is low something that trivial can make the difference in me using it or not. But I had previously bought these self-closing silicone toothpaste caps to solve this problem with my old toothpaste (parodontax) so I just moved it over to my new tube. Before's circumference is a little bit wider than conventional toothpaste tubes so it's hard to get on when I have to replace the tube every couple months. I also wish they made some fun flavors like cinnamon or jasmine. But all that aside this is my go-to brand now.
2y ago
THE BEST! Im happy, my dentist is IMPRESSED and the planet is a tiny bit better for it. Taste is amazing, i tried the blue and green. Both get me excited to brush up! I hate the taste of regular paste, and that artificial sweetener they put in burn my tongue. So if that's also you, this is the move right here! Also their floss is so great, and you can get refills and keep using your little bamboo thingy. Haven't tried their brush, so can't speak to that. But paste and floss are A+++++
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What is Before?
Before makes natural, plastic-free toothpaste in small batches using ethically-sourced ingredients.
In their own words
Toothpaste Redefined
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Vancouver, BC, Canada
