Base+ produces personalized, sustainable, and cruelty-free skincare products that target a range of skin concerns.

We are re-imagining the beauty industry. Beauty 2.0 means: understanding then solving the skincare needs of everyone in the world. It looks like data-informed skincare products that ACTUALLY work for people, and cutting through the overwhelming onslaught of product release after product release. It means Base Plus You.

Yasmin Greenaway

Beauty

Base Plus

Tech

Skin Care

Acne & Blemishes

Anti-Aging

Dark Spots

Dryness

The pump sometimes jams which lets down an excellent product. For me personally the "rich" formulation could be thicker but I have very dry skin.

Ordered the personalised Base Plus night cream, the formulation was excellent and I like that it tells you what's in there so you can think about how it layers with existing beauty products. 

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