Base+ produces personalized, sustainable, and cruelty-free skincare products that target a range of skin concerns.

We are re-imagining the beauty industry. Beauty 2.0 means: understanding then solving the skincare needs of everyone in the world. It looks like data-informed skincare products that ACTUALLY work for people, and cutting through the overwhelming onslaught of product release after product release. It means Base Plus You.

Yasmin Greenaway

Beauty

Base Plus

Tech

About Base Plus