ANSWR makes a range of vegan skincare and hair care products.

ANSWR is a home salon beauty brand on a mission to simplify beauty by empowering women to be their own beauty experts and take ownership of their beauty routines. At its core, ANSWR makes expensive salon treatments accessible to everyone by providing convenient at-home alternatives inspired by real experts - its customers. Initially launched in 2019 as Owow by bringing the first ever at-home keratin treatment to market, which filled a huge market gap in the beauty industry and last year it won the best hair product of the year award. In April 2022 it was reborn as ANSWR.

Georgiana Grudinschi

Hair Care

ANSWR reviews state the brand works: its at‑home keratin treatments reliably reduce frizz and leave hair smoother, shinier, and more manageable for many users, though longevity varies and some users report dryness, breakage, or poor scent. Reviews praise ease of use and visible smoothing effects but note inconsistent duration, small bottle sizes, and occasional hair dryness or damage — useful if a buyer wants salon‑level smoothing at home but should account for hair type, heat activation, and potential need for repeat treatments.

ANSWR

Exfoliating Hair Removal Drop

Beauty

Shampoo & Conditioner

At-Home Keratin Treatment

Conditioner

At Home Keratin Treatment Kit

Exfoliating Hair Removal Tool

Volumewave Heated Brush

Intense Smoothing Shampoo

At Home Lash Extensions

Shampoo

Athome Keratin Treatment Kit

ANSWR products