alder apparel makes outdoor recreation apparel for women with inclusive sizing, community-informed design, and sustainable production.

We offer inclusive sizing, community-informed design, sustainable and ethical production, and a playful brand that starkly contrasts with the performance-driven, hard-core athletic brands that currently dominate the outdoor space.

We believe that outdoor recreation = happiness and the outdoor industry should be focused on fun, not exclusively performance, and should be a real leader in inclusivity, diversity and sustainability.

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