100% Pure makes clean, cruelty-free beauty that helps you live a healthy lifestyle

At 100% PURE, we are committed to formulating cruelty-free and natural makeup and skin care products. Shop our award-winning beauty products online now!

Susie Wang

Richard Kostick

James Wang

Beauty

100% Pure

Personal Care

Makeup

Skin Care

Bath & Body

All Over Glow

Coffee Bean Caffeine Eye Cream

Dark Spot Remover

Fermented Rice Water Toner

Fruit Pigmented Healthy Skin Foundation

Fruit Pigmented Lip And Cheek Stain

Fruit Pigmented Pomegranate Oil Anti-Aging Lipstick

Fruit Pigmented Pretty Naked Palette II

Fruit Pigmented Ultra Lengthening Mascara

Green Tea Fiber Brow Builders

Coconut Hand Buttercream

Eucalyptus Shower Gel

Healthy Scalp Conditioner

Healthy Scalp Shampoo

Honey Almond Shower Gel

Kelp and Mint Volumizing Conditioner

Kelp and Mint Volumizing Shampoo

Long Last Brows

Luminous Primer

Mattifying Primer

About 100% Pure