Youth to the People makes vegan and cruelty-free skincare, using nutrient-dense premium superfood blends that are consciously-sourced.

We create PRO-GRADE VEGAN™ skincare with unconventional superfood ingredients backed by innovative science for powerful results.

15% off for all first time shoppers on our site 

Joe Cloyes

Greg Gonzalez

Sustainable products

High quality

Cool look & feel

Worth the money 💸

Love the brand's mission 💕

Last year saw a record number of direct-to-consumer brand exits through acquisition or IPO. What happens when a brand gets bought?

Final sale: What happens when a direct-to-consumer brand is acquired?

Youth to the People

Beauty

Personal Care

Skin Care

I used the Kale and Green Tea cleanser and I loved that it has only clean ingredients.  However, I think this cleanser would work best for someone with a oily/normal skin type.  I have dry skin and it did dry it out a bit.

The Dream Mask is perfect. Putting this on before bed makes my skin SO soft and I wake up in the morning feeling like my skin is so hydrated. 

Cleanser is really light and feels clean on your skin, but not heavy enough to fully remove all your makeup. Moisturizer is lightweight but creamy. 

I think YTTP has a lot of really great options for gentle, natural skincare. Their packaging is really cool, and I love their entire branding/ mission/ purpose.

I do think that some of the formulas could be a little more effective re- active ingredients.

I have combination, sensitive skin and all of their products have completely balanced out my complexion. The superfood cleanser makes my skin feel clean without stripping away all of the natural oils to protect my skin barrier. I've been using the superfood toner for about 5 weeks now and really noticed my hyperpigmentation going away and an overall glowiness to my skin. And finally my holy grail!!! The superfood moisturizer.... cannot stan this product enough!!! I've always struggled to find a great moisturizer that keeps my skin supple without getting too oily and this is the winner. The smell makes me feel like I'm at a spa and the texture is so luxurious!! The perfect primer before makeup too. 

Didn't change anything, I think my skin even gotten worse 

Sometimes the ingredient list is a bit too long for my liking; throwing nice ingredients at the bottom of the list is kind of a waste.

I've only tried their eye cream & superfood cleanser, both are great products that I will continue to repurchase! 

Their cleanser is great. Very gentle yet very nourishing for the skin. I also use their caffeine serum and it makes my skin glow and feel so good in the morning. This brand however is so expensive and it's hard to keep up with it.

Wish the price was a little lower and more affordable.

I. Love. This. Brand. Their packaging is all eco-friendly which is so nice and the cleanser is refillable so your skin feels great using it and you conscious feels great buying it. The cleanser is the best cleanser I have used to date. I like the other products too but are out of my price range at the moment so haven't tried them a ton.