Wholly Veggie was founded on the belief that the world would be a better place with more vegetables on peoples plates. The brand brings this to life through plant-forward, vegetable-based foods that are modern takes on your frozen staples.
Having received a cult following across Canada and the U.S, the brand can be found in over 6,500 grocery stores and carried nationally in banners such as Whole Foods, Target, Walmart, Foxtrot, Hyvee and Wegmans.
Their goal is to democratize plant-based foods for everyday shoppers, and make vegetables a delicious part of daily life. The brand compliments its retail growth with investments in local communities, partnering with Community Food Centres Canada, as well as the Whole Kids Foundation, to help support community gardens.