For a company called Typical, there is very little that's typical about it. The towels caught my attention immediately. They're stretchy in a way I've never experienced in a towel, and somehow it feels completely natural from the moment you use one. It's one of those products that makes you wonder why nobody thought of it sooner. To their credit, Typical is very upfront about the fact that the towels shed lint during the first few washes. They are not exaggerating. The first few dryer cycles looked like I had washed a golden retriever. Fortunately, the lint is temporary, and the payoff is worth it. The towels remain incredibly soft, absorbent, and comfortable to use. What impressed me just as much as the product was the company itself. In a moment of slightly neurotic curiosity, I reached out with a question and received one of the kindest, most responsive customer service experiences I've had in quite some time. Their team felt refreshingly human. The towels got my attention. The customer service earned my loyalty. In a category where most products feel interchangeable, Typical manages to stand out.
Verified purchase
