Twice creates healthy, organic whitening product for all teeth.

We believe a healthy mouth is a healthy self.

TWICE combines cutting-edge science and clean ingredients to create a holistic oral health system that balances your mouth, body and soul.

How Twice Is Changing The Conversation Around Toothpaste (With Lenny Kravitz As A Cofounder)

DTC Toothpaste Brand Twice Inks New Retail Partnerships

Sink Your Teeth Into Lenny Kravitz's New Oral Care Brand, TWICE

Lenny Kravitz

Cody Levine

Julian Levine

Fun unboxing 📦

High quality

Cool look & feel

Worth the money 💸

Love the brand's mission 💕

Entrepreneurial celebrities are no longer content simply being the face of a brand – they want to have a stake in its future. 

Star power: Why direct-to-consumer brands are bringing celebrities on board 

From all-natural ingredients to herb-infused formulas, the world of dental care is getting complicated. What do your teeth actually need?

Ask an expert: What do we really need in toothpaste and brushes?

TWICE

Personal Care

Oral Care

I wouldn't mind a travel-sized tube and more eco-friendly packaging

All three flavors are unique, subtle, and work so well. I swear my teeth are getting whiter!

This is my first time trying TWICE and so far I LOVE it! The Charcoal Icy mint taste is amazing :)

I agree with the other review on considering more sustainable packaging.

While it is difficult to assess how effective their "mouth-healthy vitamins" are, these are pleasant to brush with and have cute, petite packaging.

If possible, I'd love to see sustainable tubes for the toothpaste. 

I've been looking for a toothpaste that isn't minty for ages and this is perfect! 

new branding is stunning. the oral rinse is a game changer and best of all my kids like it (not that they're the demo - but its a great bonus)

Not feedback, but I'm curious to use some of the other products to see if those feel more different compared to the charcoal toothpaste...

BEAUTIFUL rebrand. Gorgeous on the shelf. So far I am enjoying the charcoal toothpaste, but doesn't feel wildly different to any other toothpaste brand as far as product goes, if I'm being honest. I love love love the giveback they do as a company though, and that in itself is enough for me to choose this over other brands as I know they are so intentional about what they do and how they are running the company.

Wondering if they'll come out with more flouride-free flavors! I loved the newsprint mailer but it was kind of a lot to see someone's mouth that big...

From the web experience to the packaging, every detail is super considered and beautifully executed. I purchased the flouride-free toothpaste, the rinse, and the floss and they've all exceeded my expectations. I've tried to find a more holistic, clean toothpaste and mouthwash for a long time and have tried countless toothpastes that either don't taste good (not strong enough or taste too much of baking soda) and there just isn't really a good mouthwash alternative that I've been able to find (listerine has discontinued their naturals line). I've already told my friends and family about twice—it's refreshing to see (and taste) such a clean, refreshing brand.

I think this is a cool product & it has some great ingredients... but at the end of the day it's just toothpaste. I haven't seen anything major that would make me seek this out to buy it over Crest or something in the store. Also the taste is subtle so definitely no need for a morning formula and night.

Subscription service with toothpaste that my kids and I love.  Good ingredients and taste.  Not much to say but good product. 

I liked the lavender midnight flavor, but nothing too significant over normal toothpaste or any of the other competitors